OverviewSuggest Edit

Fanatics is an online retailer of officially licensed sports merchandise. The company provides baseball caps, sports collectibles, memorabilia, t-shirts, and other accessories. It also offers a data, tech and mobile platform that enables merchandise across all kinds of sports.
HQJacksonville, FL, US
Employee Ratings3.8

Latest Updates

Employees (est.) (Sept 2021)4,394(+2%)
Job Openings329
Revenue (Y, 2017)$2 B(+100%)
Cybersecurity ratingCMore

Key People/Management at Fanatics

Michael Rubin

Michael Rubin

Executive Chairman
Doug Mack

Doug Mack

Chief Executive Officer
Jack Boyle

Jack Boyle

Global Co-President, Direct to Consumer
Chris Orton

Chris Orton

Global Co-President, Direct to Consumer
Robin Eletto

Robin Eletto

Chief People Officer
Joe Bozich

Joe Bozich

President - Fanatics Brands
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Fanatics Office Locations

Fanatics has offices in Jacksonville, Louisville, San Mateo, Atlanta and in 21 other locations
Jacksonville, FL, US (HQ)
8100 Nations Way
Louisville, KY, US
San Mateo, CA, US
1 Franklin Pkwy Building 910
Minato City, JP
3-chōme-8-21 Toranomon
Manchester, GB
Stubbs Mill 3 Upper Kirby St.
Show all (26)

Fanatics Financials and Metrics

Summary Metrics

Founding Date


Fanatics total Funding

$2 b

Fanatics latest funding size

$350 m

Time since last funding

a year ago

Fanatics investors

Fanatics's latest funding round in August 2020 was reported to be $350 m. In total, Fanatics has raised $2 b. Fanatics's latest valuation is reported to be $6.2 b.
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Fanatics Revenue

Fanatics's revenue was reported to be $2 b in Y, 2017

Revenue (Y, 2017)


Market valuation

USDFY, 2010Y, 2012EY, 2013EY, 2017



Revenue growth, %




EBIT margin, %

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Fanatics Operating Metrics

Y, 2016


1.08 k
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Fanatics Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

Fanatics Online and Social Media Presence

Embed Graph

Fanatics Blogs

Russell Wilson Teams With Fanatics, Lured by Collectibles Craze

Super Bowl champion quarterback Russell Wilson signed a multiyear partnership with e-commerce giant Fanatics Inc., teaming …

Super Bowl Champion Quarterback Russell Wilson Joins Fanatics in Exclusive Memorabilia and Collectibles Partnership

Fanatics, a global leader for licensed sports merchandise and memorabilia, today announced an exclusive, multi-year partner…

Los Angeles Angels' Shohei Ohtani lands exclusive memorabilia deal with Fanatics

Los Angeles Angels luminary Shohei Ohtani is so electric, he rakes on his days off, too.Global merchandise and memorabilia …

Fanatics and MLB Superstar Shohei Ohtani Lock Up Exclusive Memorabilia Partnership to Reach Fans Across the Globe

Fanatics, a global leader for officially licensed sports merchandise and memorabilia, today announced an exclusive, multi-y…

NBA and Fanatics Open First NBA Store in the UK

The National Basketball Association (NBA) and Fanatics, a global leader in licensed sports merchandise, today announced the…

Derby County and Fanatics Agree Long-Term Retail Partnership to Enhance Supporters' Shopping Experience

DERBY, UK: Friday 9th July 2021- Derby County has today announced a long-term multichannel retail and licensing partnership…
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Fanatics Frequently Asked Questions

  • When was Fanatics founded?

    Fanatics was founded in 1995.

  • Who are Fanatics key executives?

    Fanatics's key executives are Michael Rubin, Doug Mack and Jack Boyle.

  • How many employees does Fanatics have?

    Fanatics has 4,394 employees.

  • What is Fanatics revenue?

    Latest Fanatics annual revenue is $2 b.

  • What is Fanatics revenue per employee?

    Latest Fanatics revenue per employee is $455.2 k.

  • Who are Fanatics competitors?

    Competitors of Fanatics include Academy Sports + Outdoors, DICK’S Sporting Goods and Genesco.

  • Where is Fanatics headquarters?

    Fanatics headquarters is located at 8100 Nations Way, Jacksonville.

  • Where are Fanatics offices?

    Fanatics has offices in Jacksonville, Louisville, San Mateo, Atlanta and in 21 other locations.

  • How many offices does Fanatics have?

    Fanatics has 26 offices.