OverviewSuggest Edit

Fanatics is an online retailer of officially licensed sports merchandise. The company provides baseball caps, sports collectibles, memorabilia, t-shirts, and other accessories. It also offers a data, tech and mobile platform that enables merchandise across all kinds of sports.
HQJacksonville, US
Employee Ratings3.3

Latest Updates

Employees (est.) (Mar 2019)3,241
Job Openings40
Revenue (Y, 2017)$2 B(+100%)

Key People/Management at Fanatics

Michael Rubin

Michael Rubin

Executive Chairman
Doug Mack

Doug Mack

Chief Executive Officer
Jack Boyle

Jack Boyle

Global Co-President, Direct to Consumer
Chris Orton

Chris Orton

Global Co-President, Direct to Consumer
Joe Bozich

Joe Bozich

President - Fanatics Brands
Robin Eletto

Robin Eletto

Chief People Officer
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Fanatics Office Locations

Fanatics has offices in Jacksonville, Louisville, San Mateo, Atlanta and in 20 other locations
Jacksonville, US (HQ)
8100 Nations Way
Louisville, US
San Mateo, US
1 Franklin Pkwy Building 910
Manchester, GB
Stubbs Mill 3 Upper Kirby St.
Show all (26)

Fanatics Financials and Metrics

Summary Metrics

Founding Date


Fanatics total Funding

$1.7 b

Fanatics latest funding size

$1 b

Time since last funding

3 years ago

Fanatics investors

Fanatics's latest funding round in September 2017 was reported to be $1 b. In total, Fanatics has raised $1.7 b. Fanatics's latest valuation is reported to be $4.5 b.
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Fanatics Revenue

Fanatics's revenue was reported to be $2 b in Y, 2017

Revenue (Y, 2017)


Market valuation

USDFY, 2010Y, 2012EY, 2013EY, 2017



Revenue growth, %




EBIT margin, %

USDY, 2017


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Fanatics Operating Metrics

Y, 2016


1.08 k
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Fanatics Online and Social Media Presence

Embed Graph

Fanatics Blogs

Fanatics and Heisman Trophy Winner Joe Burrow Announce Exclusive, Multi-Year Memorabilia Deal

NEW YORK, NY (April 23, 2020) – Fanatics, the global leader for officially licensed sports merchandise and memorabilia, today announced an exclusive, multi-year partnership with Heisman Trophy winner Joe Burrow, who will join its roster of athletes housed under the company’s memorabilia division, Fa…

New England Patriots and Fanatics Sign 10-Year E-Commerce Partnership

April 3, 2020 – FOXBOROUGH, Mass. – The New England Patriots and Fanatics, the leader for officially licensed sports merchandise, today announced a 10-year e-commerce partnership that will have Fanatics operate the online and mobile retail merchandise business for the six-time Super Bowl champions. …
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Fanatics Frequently Asked Questions

  • When was Fanatics founded?

    Fanatics was founded in 1995.

  • Who are Fanatics key executives?

    Fanatics's key executives are Michael Rubin, Doug Mack and Jack Boyle.

  • How many employees does Fanatics have?

    Fanatics has 3,241 employees.

  • What is Fanatics revenue?

    Latest Fanatics annual revenue is $2 b.

  • What is Fanatics revenue per employee?

    Latest Fanatics revenue per employee is $617.1 k.

  • Who are Fanatics competitors?

    Competitors of Fanatics include Academy Sports + Outdoors, DICK’S Sporting Goods and Genesco.

  • Where is Fanatics headquarters?

    Fanatics headquarters is located at 8100 Nations Way, Jacksonville.

  • Where are Fanatics offices?

    Fanatics has offices in Jacksonville, Louisville, San Mateo, Atlanta and in 20 other locations.

  • How many offices does Fanatics have?

    Fanatics has 26 offices.