OverviewSuggest Edit

Fanatics is an online retailer of officially licensed sports merchandise. The company provides baseball caps, sports collectibles, memorabilia, t-shirts, and other accessories. It also offers a data, tech and mobile platform that enables merchandise across all kinds of sports.
HQJacksonville, FL, US
Employee Ratings3.9

Latest Updates

Employees (est.) (Jun 2021)4,202(+2%)
Job Openings254
Revenue (Y, 2017)$2 B(+100%)
Cybersecurity ratingBMore

Key People/Management at Fanatics

Michael Rubin

Michael Rubin

Executive Chairman
Doug Mack

Doug Mack

Chief Executive Officer
Jack Boyle

Jack Boyle

Global Co-President, Direct to Consumer
Chris Orton

Chris Orton

Global Co-President, Direct to Consumer
Robin Eletto

Robin Eletto

Chief People Officer
Joe Bozich

Joe Bozich

President - Fanatics Brands
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Fanatics Office Locations

Fanatics has offices in Jacksonville, Louisville, San Mateo, Atlanta and in 21 other locations
Jacksonville, FL, US (HQ)
8100 Nations Way
Louisville, KY, US
San Mateo, CA, US
1 Franklin Pkwy Building 910
Minato City, JP
3-chōme-8-21 Toranomon
Manchester, GB
Stubbs Mill 3 Upper Kirby St.
Show all (26)

Fanatics Financials and Metrics

Summary Metrics

Founding Date


Fanatics total Funding

$2 b

Fanatics latest funding size

$350 m

Time since last funding

10 months ago

Fanatics investors

Fanatics's latest funding round in August 2020 was reported to be $350 m. In total, Fanatics has raised $2 b. Fanatics's latest valuation is reported to be $6.2 b.
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Fanatics Revenue

Fanatics's revenue was reported to be $2 b in Y, 2017

Revenue (Y, 2017)


Market valuation

USDFY, 2010Y, 2012EY, 2013EY, 2017



Revenue growth, %




EBIT margin, %

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Fanatics Operating Metrics

Y, 2016


1.08 k
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Fanatics Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

Fanatics Online and Social Media Presence

Embed Graph

Fanatics Blogs

University of Tennessee and Fanatics Elevate the Fan Experience through 10-Year Retail and Fan Apparel Partnership

Fanatics, a global leader for licensed sports merchandise, and the University of Tennessee today announced an exclusive and…

Canada Soccer and Fanatics Agree to Long-Term Retail Partnership to Enhance Fan Shopping Experience

Today, Fanatics, a global leader for licensed sports merchandise, and Canada Soccer, the country’s governing body for the s…

USA Swimming and Fanatics to Enhance Fan Shopping Experience through New Long-Term Retail Partnership

USA Swimming, the national governing body of swimming in the U.S. and Fanatics, a global leader for licensed sports merchan…

Fanatics Launches NFT Firm Candy Digital With Novogratz, Vaynerchuk

Months after they exploded in popularity, sports NFTs remain dominated by NBA Top Shot and a handful of one-off projects fr…

NBA, MLB, NFL, And NHL Partner Fanatics Launches NFT Marketplace

Popular sports merchandise company Fanatics and its executive chairman Michael Rubin have partnered up with Galaxy Digital …

Fanatics, Galaxy Digital and Entrepreneur Gary Vaynerchuk Back Candy Digital, a Next Generation Digital Collectible Company

Candy Digital (www.candy.com), a next generation digital collectible company is entering the NFT (non-fungible token) space…
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Fanatics Frequently Asked Questions

  • When was Fanatics founded?

    Fanatics was founded in 1995.

  • Who are Fanatics key executives?

    Fanatics's key executives are Michael Rubin, Doug Mack and Jack Boyle.

  • How many employees does Fanatics have?

    Fanatics has 4,202 employees.

  • What is Fanatics revenue?

    Latest Fanatics annual revenue is $2 b.

  • What is Fanatics revenue per employee?

    Latest Fanatics revenue per employee is $476 k.

  • Who are Fanatics competitors?

    Competitors of Fanatics include Academy Sports + Outdoors, DICK’S Sporting Goods and Genesco.

  • Where is Fanatics headquarters?

    Fanatics headquarters is located at 8100 Nations Way, Jacksonville.

  • Where are Fanatics offices?

    Fanatics has offices in Jacksonville, Louisville, San Mateo, Atlanta and in 21 other locations.

  • How many offices does Fanatics have?

    Fanatics has 26 offices.