Faction Skis

In 2006 Tony McWilliam and Alex Hoye identified an established market set for disruption - skis. Developments including twin tips, fat, and reverse camber skis opened an opportunity for an entrepreneurial company to break into the market, taking advantage of the decline in snowboarding and changes in marketing and manufacturing. Four years later the award-winning skis are being distributed in 17 countries and growing at pace.