Equativ Equativ (formerly known as Smart AdServer) is a company that develops an adtech platform for advertisers and publishers. | ![]() Hybrid Theory Hybrid Theory (formerly known as Affectv) provides internet marketing and audience targeting services. | ||
Founding Date | Founding Date 2005 | Founding Date 2007 | Founding Date 2011 |
Type | Type Private | Type Subsidiary | Type Private |
Tags | |||
Locations | Locations New York, US HQ Surry Hills, AU Berlin, DE Tokyo, JP Ciudad De México, MX London, GB San Francisco, US | Locations London, GB HQ Surry Hills, AU Singapore, SG London, GB Boston, US New York, US | |
Employees | Employees 66610% increase | Employees 902% decrease | Employees 234% decrease |
Financial | |||
Revenue (est.) | Revenue (est.) €197.1m (FY, 2021) | Revenue (est.) N/A | Revenue (est.) £5.3m (FY, 2016) |
Cost of goods | Cost of goods €160.7m (FY, 2021) | Cost of goods N/A | Cost of goods £2.1m (FY, 2016) |
Gross profit | Gross profit €36.4m (FY, 2021) | Gross profit N/A | Gross profit £3.2m (FY, 2016) |
Net income | Net income €5.9m (FY, 2021) | Net income N/A | Net income (£901.7k) (FY, 2016) |
Operating ⚠ | |||
Solutions | Solutions 3 (Mar, 2023) | Solutions 4 (Jan, 2024) | Solutions N/A |
Funding | |||
Total funding raised | Total funding raised N/A | Total funding raised $ 607.5m | Total funding raised $ 6.6m |

Hybrid Theory (formerly known as Affectv) provides internet marketing and audience targeting services.
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