Adform Adform is a company that develops a digital advertising platform for agencies, advertisers, and publishers. | ![]() Hybrid Theory Hybrid Theory (formerly known as Affectv) provides internet marketing and audience targeting services. | |
Founding Date | Founding Date 2002 | Founding Date 2011 |
Type | Type Private | Type Private |
Tags | ||
Locations | Locations Copenhagen, DK HQ Surry Hills, AU Vienna, AT Antwerp, BE Shanghai, CN Prague, CZ Tallinn, EE see more | Locations London, GB HQ Surry Hills, AU Singapore, SG London, GB Boston, US New York, US |
Employees | Employees 66911% increase | Employees 234% decrease |
Financial | ||
Revenue (est.) | Revenue (est.) €88.6m (FY, 2023) | Revenue (est.) £5.3m (FY, 2016) |
Cost of goods | Cost of goods €5m (FY, 2023) | Cost of goods £2.1m (FY, 2016) |
Gross profit | Gross profit €83.6m (FY, 2023) | Gross profit £3.2m (FY, 2016) |
Net income | Net income €3.2m (FY, 2023) | Net income (£901.7k) (FY, 2016) |
Funding | ||
Total funding raised | Total funding raised $ 27.5m | Total funding raised $ 6.6m |

Hybrid Theory (formerly known as Affectv) provides internet marketing and audience targeting services.
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