Endeavour Group (formerly known as Pinnacle Liquor Group) is a company operating in the beverage retail and hospitality business. It manages brands such as Pinnacle Drinks, a distributor of brands across the beer, wine, spirits, and cider categories, Dan Murphy’s, a liquor supermarket chain, and BWS, a liquor retailer, as well as Jimmy Brings, ALH Hotels, Cellarmasters, Langton's, and Shorty's Liquor. In addition, the company develops EndeavorRx, a video game treatment for kids with ADHD.