Elite offers a forum of peer-to-peer interaction in an increasingly digitalized world. The site consistently delivers diverse content with a fresh, relevant voice that appeals to the divergent perspectives represented within ADD generation. Elite Daily is a medium for people tired of disingenuous content emphasis in world news, travel, sports, culture, entertainment and all things luxury. Elite Daily has fused a social community of viral content with unique, authentic voices, appealing to a widespread, international audience by providing a sounding board for this generation to express its innumerable, differing perspectives. Elite Daily was acquired by Bustle Digital Group on April 17, 2017