Ekata (formerly Whitepages Pro) is a company providing identity verification solutions. It offers a product suite powered by the Ekata Identity Engine that uses machine learning to link digital transactions to the people behind them. The product enables companies to reduce customer friction at account opening, find fraud, and approve more positive transactions.

Employee Rating

Parent CompanyMastercard
HQSeattle, WA, US
Ekata was founded in 1997 and is headquartered in Seattle, WA, US

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Key People/Management at Ekata

Rob Eleveld

Rob Eleveld

Chief Executive Officer and Director
Alex Algard

Alex Algard

Founder, Chairman of the Board
Kelly Schmitt

Kelly Schmitt

Chief Privacy Officer & General Counsel
Jason Eglit

Jason Eglit

Chief Financial Officer
Whitney Bouck

Whitney Bouck

Board Member
Beth Shulkin

Beth Shulkin

Vice President, Global Marketing
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Ekata Office Locations

Ekata has offices in Seattle, Budapest and Amsterdam
Seattle, WA, US (HQ)
1301 5th Ave #1600
Amsterdam, NL
Vijzelstraat 68
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Ekata Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$45 m


In total, Ekata had raised $45 m. Ekata is a subsidiary of Mastercard

Ekata Operating Metrics

Nov, 2019



Enterprise Customers

1.7 k

Identity Elements

12.5 b


1.8 b
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Ekata Acquisitions / Subsidiaries

Company NameDateDeal Size
NUMBERCOPJune 10, 2015
Mr. NumberMay 31, 2013
SnapvineJune 30, 2008

Ekata Online and Social Media Presence

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Ekata News and Updates

Mastercard bets on security and digital identity with $850M Ekata deal

Mastercard's $850 million acquisition of digital identity verification company Ekata digital security space

Mastercard to buy digital ID firm Ekata for $850m

Mastercard has agreed an $850 million deal to buy AI-powered digital identity verification company Ekata.

Mastercard is acquiring identity verification company Ekata for $850M

As online identity management grows in importance, Mastercard swooped in this morning and bought identity verification company Ekata for $850 million. Mastercard certainly sees the rapid digital transformation that is happening in online commerce, a move that was accelerated by COVID. It’s a transfo…

Mastercard announces $850 million deal for digital-verification company Ekata

Mastercard Inc. plans to purchase digital-verification company Ekata for $850 million, the company announced Monday morning. Ekata works with merchants, financial institutions, and other parties to weed out bad actors when people are making purchases or opening accounts. "The shift to a more digita…

Ekata Blogs

Mastercard successfully completes acquisition of Ekata

June 9, 2021 – Ekata, Inc., a global leader in dynamic identity verification solutions for real-time risk decisioning, has successfully been acquired by Mastercard. Together, Ekata and Mastercard will provide frictionless experiences while ensuring customer privacy, control, and security. Propelled …

New Updates to the Ekata Deep Link Builder

We’re very excited to share some new and exciting updates to our Pro Insight Deep Link Builder! Deep Link Builder allows Pro Insight customers to perform Identity Review and Merchant Review queries with zero development effort. Deep Link Builder allows for simple mapping to most eCommerce, order-man…

The Top 5 Fraud Indicators of Shipping Addresses

Determining the validity of an address, especially in e-commerce, is necessary for shipping goods or authorizing a purchase, as well as detecting fraud. Larger and more sophisticated merchants with historical data assess risk based on address characteristics and past outcomes. For example, postcodes…

PSD2 Rollout Update: A game of whack-a-mole or a strategic play?

Ekata team shares research and perspectives from acquirers, issuers, merchants Throughout 2020, Ekata conducted surveys across the payments ecosystem to investigate the readiness of players to meet the new requirements of the Payment Services Directive (PSD2). PSD2 is a European regulation that was …

Ekata’s Ting Van Osdol Honored for Excellence in Customer Service

We are proud to announce that our Senior Vice President of Global Account Services, Ting Van Osdol, has been honored in two award programs as a customer service leader to watch. She won Executive of the Year in the 2021 Excellence in Customer Service Award presented by Business Intelligence Group, a…

Ekata’s Noelle Wiggins Recognized as a Rising Woman in Tech in Built In’s 2021 Moxie Awards

We are excited to announce that our Product Manager, Noelle Wiggins, has been named a winner in Built In’s 2021 Moxie Awards. The Moxie Awards recognize 50 rising women in tech across the US who demonstrate courage, determination, energy, and know-how, and are making a difference in their workplaces…
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Ekata Frequently Asked Questions

  • When was Ekata founded?

    Ekata was founded in 1997.

  • Who are Ekata key executives?

    Ekata's key executives are Rob Eleveld, Alex Algard and Kelly Schmitt.

  • How many employees does Ekata have?

    Ekata has 230 employees.

  • Who are Ekata competitors?

    Competitors of Ekata include Strata, Telos and Britive.

  • Where is Ekata headquarters?

    Ekata headquarters is located at 1301 5th Ave #1600, Seattle.

  • Where are Ekata offices?

    Ekata has offices in Seattle, Budapest and Amsterdam.

  • How many offices does Ekata have?

    Ekata has 3 offices.