eGENTIC (formerly known as PLANET49) is a provider of a lead generation marketing solution for the business-to-consumer market. It designs and optimizes advertising campaigns and runs them on its in-house channels, affiliate network (Big Bang Ads), eCommerce partner networks, social media, and native advertising platforms. eGENTIC adheres to local legislation in each market and has been certified with the ePrivacy Seal. The company caters to insurance, finance, education, health and beauty, charities, energy, telco and broadband, travel, home services, lottery, eCommerce, and publishing house businesses.