Effectiv (also known as Abra Innovations) is a company that provides enterprise-grade fraud and risk automation technology solutions. Its products include Fraud and Risk Management Platform, an AI-powered tool with features such as suspicious activity report (SAR) filing and compliance automation, augmented analytics and insights, and unified case management; and DeviceIntel, telemetrics and intelligence software that delivers device and behavioral fingerprinting, machine learning-based adaptation, multi-layer security, and risk scoring. The company offers business and customer onboarding, payment fraud detection, transaction monitoring, and case lifecycle management solutions. Effectiv caters to banking, credit unions, and fintech sectors.