edo provides an easy way to personalize offers and make them automatically available through credit or debit cards and mobile devices. Simply put, edo is the simplest way to connect online advertising with in-store results. edo helps advertisers connect advertising with in-store results. Through our bank partners we can deliver card-linked offers that are targeted & automatically available on credit cards, debit cards & mobile phones. This intersection of ‘payments & advertising’ rides a number of marketplace trends including the convergence of digital, personalization and mobile. edō is a marketing technology company that connects valuable, targeted content from advertisers to consumers' credit and debit cards (or alternative forms of payment). Winner of two 2011 Direct Marketing Association (DMA) Innovation Awards for “Early Stage Innovation” and “Real Time & Trigger Marketing,” edō differentiates itself in the card-connected offers space by being the fastest, most flexible, and most robust solution in market. For our advertiser customers, we drive reach to targeted audiences, acquire new customers, and increase basket size/frequency. For our partners (namely issuing banks, processors and other Financial Institutions), we offer a solution that restores and enhances the profitability of debit and credit card portfolios. edo is headquartered in Nashville, Tenn. with additional offices in Chicago, New York City and Atlanta.
Company Growth (employees)
Nashville, US
Size (employees)
39 (est)-7%
edo was founded in 2007 and is headquartered in Nashville, US

Key People at edo

Ed Braswell

Ed Braswell

Paul J. Kern

Paul J. Kern

Lisa McGinty

Lisa McGinty

VP of Card Solutions
John Hunnicutt

John Hunnicutt

VP of Finance

edo Office Locations

edo has offices in Nashville, Chicago, London
Nashville, US
London, GB
Chicago, US

edo Metrics

edo Summary

Founding Date


Total Funding

$91.6 m

Latest funding size

$100 k

Time since last funding

over 1 year


We estimate that edo's latest funding round in December 2015 was $100 k. In total, edo has raised $91.6 m
We estimate that edo's current employees are approximately 21% female and 79% male.

edo Online Presence

edo News

edo Company Life

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