edna (formerly known as mfms, MFMSolutions) is a company specializing in digital customer communication. Its solutions enable businesses to engage customers on web chat, app chat, social messengers, SMS, and email. The company offers a chat center, which delivers such features as smart routing, client 360, omnichannel chat history, suggested replies, etc. The company serves the banking, financial services, insurance, food and beverages, as well as retail sectors.