EDITD runs the world's biggest apparel data warehouse, which global and local retailers use to track the market, align product assortment and trade with competitive intelligence. EDITD’s software is the market leader in real-time analytics of pricing, assortment, and deep product metrics for apparel professionals in merchandising, buying, trading and strategy. Used by the world’s best fashion retailers, like Gap, ASOS and Target, across five continents, EDITD helps buyers and merchandisers to make the right trading decisions. For more information, visit www.editd.com.
Company Growth (employees)
London, GB
Size (employees)
93 (est)+4%
Edited is headquartered in London, GB

Key People/Management at Edited

Julia Fowler

Julia Fowler

Geoff Watts

Geoff Watts


Edited Office Locations

Edited has offices in London and New York
London, GB (HQ)
77 Hatton Garden

Edited Financials and Metrics

Summary Metrics

Total Funding

$6 m

Latest funding size

$4.4 m

Time since last funding

almost 4 years
Edited's latest funding round in February 2014 was reported to be $4.4 m. In total, Edited has raised $6 m

Edited Financials


Cash (31-Dec-2016)

219.1 k
Y, 2016


0.1 x

Financial Leverage

3.5 x
Show all financial metrics

Edited's Web-traffic and Trends

Edited Online and Social Media Presence

Edited News and Updates

The Art of the Markdown

End-of-season sales offer an opportunity for retailers to offload inventory and drive traffic. But there’s a fine line between discounting and desperation.

As Athleisure Cools, Denim Heats Up

A slowing demand for leggings has given way to the rebound of the denim sector, driven by Millennial desire for retro styles, customised product and technical fabrics.

A Magazine Edited Lupita Nyong’o’s Hair And She Is Not Pleased

"My dark skin and kinky, coily hair are beautiful, too."

Students' Pro-Trump Clothing Gets Edited Out Of Yearbook

A high school teacher in Wall Township, New Jersey, has been suspended after students discovered their pro-Donald Trump quotes and T-shirts had been altered or removed entirely. On Monday, the Wall Township School District suspended the teacher “pending further disciplinary action,”…

Edited Company Life and Culture

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