OverviewSuggest Edit

EDITD runs the world's biggest apparel data warehouse, which global and local retailers use to track the market, align product assortment and trade with competitive intelligence. EDITD’s software is the market leader in real-time analytics of pricing, assortment, and deep product metrics for apparel professionals in merchandising, buying, trading and strategy. Used by the world’s best fashion retailers, like Gap, ASOS and Target, across five continents, EDITD helps buyers and merchandisers to make the right trading decisions. For more information, visit www.editd.com.
HQLondon, GB
Employee Ratings4.1

Latest Updates

Employees (est.) (Jul 2021)129(+5%)
Job Openings10
Cybersecurity ratingBMore

Key People/Management at Edited

Julia Fowler

Julia Fowler

Geoff Watts

Geoff Watts

Show more

Edited Office Locations

Edited has offices in London and New York
London, GB (HQ)
26 Hatton Garden, Holborn
New York, NY, US
16 E 34th St 18th floor
Show all (2)

Edited Financials and Metrics

Summary Metrics

Founding Date


Edited total Funding

$35 m

Edited latest funding size

$29 m

Time since last funding

a year ago

Edited investors

Edited's latest funding round in April 2020 was reported to be $29 m. In total, Edited has raised $35 m
Show all financial metrics

Edited Revenue

Cash (31-Dec-2018)

GBPFY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018



Accounts Receivable


Current Assets



FY, 2008

Financial Leverage

1.6 x
Show all financial metrics

Edited Operating Metrics

Apr, 2020



Countries Covered



375 m


50 k
Show all operating metrics

Edited Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

Edited Online and Social Media Presence

Embed Graph

Edited News and Updates

When state violates privacy, others get free ride: Cong data analytics head

On the lines of the GDPR, which the European Union implemented in May, the report talks about transactional consent, which I think is the right way to go, says Congress data analytics head

Extended trading hours from October 1, says NSE CEO Vikram Limaye

We have been talking to the SGX for some time to try and figure out a way to transition the liquidity from SGX to GIFT City, said Vikram Limaye

Hey DeeDee forays into cargo logistics; eyes UP, Bihar market

Hey DeeDee which had footprints in Maharashtra and Bengaluru is also eyeing operations in Uttar Pradesh and Bihar

I believe the health of the company is much better now: UTI AMC's Leo Puri

'Yes, we may have ceded some market share, but we are among the most profitable fund houses', says Leo Puri

Fiscal deficit likely to be bigger than what Budget says: Kaushik Basu

He says if a full-scale tariff war breaks out, there will be a global economic slowdown and growth in the United States will be slower than in China

Fortis management protested, but was overruled: CEO Bhavdeep Singh

When the Fortis Healthcare management became aware of loans made to companies linked to the Singh brothers, they raised a voice of protest, they were overruled, says CEO Bhavdeep Singh
Show more

Edited Blogs

Podcast EP.32: Best practices for assortment planning in the new retail landscape

While less than 20% of retailers use AI and data to support decision-making, a brand’s success hinges on this investment in technology as the retail climate is vastly changing. The post Podcast EP.32: Best practices for assortment planning in the new retail landscape appeared first on EDITED.

The rise of board culture

Find out what the back story behind how board culture became mainstream and what its staying power looks like across retail fashion. The post The rise of board culture appeared first on EDITED.

Secret ingredients of the Uniqlo strategy

8 things you can learn from the world’s second-largest apparel retailer that continues to go from strength to strength. The post Secret ingredients of the Uniqlo strategy appeared first on EDITED.

The Regencycore Starter Pack

Brush up on on the rising subculture influenced by Netflix’s successful Bridgerton series. The post The Regencycore Starter Pack appeared first on EDITED.

Podcast EP.31: Is fashion finally serving the size-inclusive community?

A segment that can't be ignored anymore, plus size women are expected to account for 22% of the UK fashion market by 2022, according to PwC. The post Podcast EP.31: Is fashion finally serving the size-inclusive community? appeared first on EDITED.

It’s yesterday or never. Why ecommerce can’t be ignored any longer

Digitally-native brands are buying up struggling legacy retailers, indicating businesses yet to prioritize and future-proof their ecomm strategies won’t outlast the pandemic. The post It’s yesterday or never. Why ecommerce can’t be ignored any longer appeared first on EDITED.
Show more

Edited Frequently Asked Questions

  • When was Edited founded?

    Edited was founded in 2009.

  • Who are Edited key executives?

    Edited's key executives are Julia Fowler and Geoff Watts.

  • How many employees does Edited have?

    Edited has 129 employees.

  • Who are Edited competitors?

    Competitors of Edited include StyleSage, CellSmart POS and Intershop.

  • Where is Edited headquarters?

    Edited headquarters is located at 26 Hatton Garden, Holborn, London.

  • Where are Edited offices?

    Edited has offices in London and New York.

  • How many offices does Edited have?

    Edited has 2 offices.