Dunelm was founded in 1979 selling curtains on a Leicester market stall. Today, the major focus is out-of-town and multi-channel retailing of homewares.
Dunelm continues to be a fast growing specialist out-of-town homewares retailer maintaining a strong focus on customer excellence through the Group’s ‘Something for everyone, everything for someone – There’s no place like Dunelm’ brand focus and strategy. Dunelm customers enjoy market leading choice with a wide range of products available in-store and online, value for money with good quality products at great prices, along with highly attentive and friendly customer service. The ‘Reserve & Collect’ proposition also gives customers greater flexibility and ease of access to Dunelm products.