
Transaction Volume
Q4, 2015
Items Sold to Date
H1, 2017
Average Order Value
H1, 2019
| Metrics | FY, 2015 | FY, 2016 | FY, 2017 | FY, 2018 |
|---|---|---|---|---|
| Items Sold to Date | 45K | |||
| Average Order Value | $96.0 | $109.0 | $125.0 | |
| Paying Customers | 20K | 60.6K | 80.9K | |
| Purchases | 30K | 43K | ||
| New Customers | 16K | 26K | ||
| Customer Acquisition Cost | $70.0 | $52.0 | ||
| Average Order Value (Repeat Customers) | $107.0 | $125.0 | $119.0 | |
| Average Order Value (New Customers) | $114.0 | $126.0 | $137.0 |