DiMassimo Goldstein

    OverviewSuggest Edit

    Brand. Driven. Growth. Founded in 1996, DIGO Brands is a leading full-service brand, advertising, direct and digital agency, focused on helping our clients grow. You need to be able to pull all the levers of growth simultaneously, from product innovation to every facet of promotion. DIGO provides a total growth partner that is driven in the same way you are, market-tested and growth-trained over the past two decades by partnering on many of the legendary brand and business growth stories of our time. Our relentless drive to grow our clients’ businesses has led us to pioneer better research methodologies and the integration of word-of-mouth, buzz, and social media strategies into the total marketing communications mix. DIGO Brands makes things grow.

    TypePrivate
    Founded1996
    HQNew York, NY, US
    Websitedigobrands.com
    Employee Ratings2.9

    Recent NewsAll News

    Latest Updates

    Employees (est.) (Apr 2021)49(+5%)
    Cybersecurity ratingBMore

    Key People/Management at DiMassimo Goldstein

    Alessandra Dierking

    Alessandra Dierking

    Integrated Associate Media Director
    Lee Goldstein

    Lee Goldstein

    Co-CEO
    Julia Wang

    Julia Wang

    Director of Integrated Marketing
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    DiMassimo Goldstein Office Locations

    DiMassimo Goldstein has an office in New York
    New York, NY, US (HQ)
    220 E 23rd St
    Show all (1)

    DiMassimo Goldstein Financials and Metrics

    Summary Metrics

    Founding Date

    1996

    DiMassimo Goldstein Cybersecurity Score

    Cybersecurity ratingPremium dataset

    B

    86/100

    SecurityScorecard logo

    DiMassimo Goldstein Online and Social Media Presence

    Embed Graph

    DiMassimo Goldstein Company Culture

    • CEO Rating

      A+

      90/100

    • Compensation

      C+

      73/100

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    DiMassimo Goldstein Blogs

    Advertising for Behavior Change is Different.

    “You’re playing a whole new game now. And this game is different. It’s behavior change marketing, and that means recruiting members, selling subscriptions, building relationships, smoothing out gaps, drags and blocks in the membership experience, building a rich and compelling experience, designing …

    Selling Behavior Change

    Warby Parker doesn’t sell eyeglasses. Warby Parker sells a behavior change – a different way to buy eyeglasses. Peloton Interactive doesn’t sell an exercise bike. Peloton sells a behavior change – a way to make sure you exercise and keep exercising, no excuses. Airbnb doesn’t sell rooms and apartmen…

    Both! Brand and Business, Simultaneously.

    “We can’t solve your problem because we haven’t done our strategic work yet.” When I worked at other agencies, I always thought this to be the ultimate bureaucratic blindness. Building the BRAND While We Build The BUSINESS. This is the core promise of our agency, DiMassimo Goldstein. This is the exp…

    Is A Really Bad Logo Worse For A Company Than No Logo?

    Your name and your logo are the essential seeds of your brand identity. No brand strategy can really get off the ground without these essential elements of identity. Start-ups need to build the brand foundation to power the growth-stage company they will one day be. Your brand is your most powerful …

    Faster. Better. Easier.

    Google launched into a market already dominated by NetScape. Google had a behavioral strategy – get people to make Googling a habit. There were three pillars: 1) Easier results. 2) Faster results. 3) Better results. The first is the one most would miss. Behavioral science tells us that most marketin…

    Warby Parker Doesn’t Sell Eyeglasses

    Warby Parker doesn’t sell eyeglasses. Warby Parker sells a behavior change – a different way to buy eyeglasses. Peloton Interactive doesn’t sell an exercise bike. Peloton sells a behavior change – a way to make sure you exercise and keep exercising, no excuses. Airbnb doesn’t sell rooms and apartmen…
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    DiMassimo Goldstein Frequently Asked Questions

    • When was DiMassimo Goldstein founded?

      DiMassimo Goldstein was founded in 1996.

    • Who are DiMassimo Goldstein key executives?

      DiMassimo Goldstein's key executives are Alessandra Dierking, Lee Goldstein and Julia Wang.

    • How many employees does DiMassimo Goldstein have?

      DiMassimo Goldstein has 49 employees.

    • Who are DiMassimo Goldstein competitors?

      Competitors of DiMassimo Goldstein include Dentsu, Weber Shandwick and Core Creative.

    • Where is DiMassimo Goldstein headquarters?

      DiMassimo Goldstein headquarters is located at 220 E 23rd St, New York.

    • Where are DiMassimo Goldstein offices?

      DiMassimo Goldstein has an office in New York.

    • How many offices does DiMassimo Goldstein have?

      DiMassimo Goldstein has 1 office.