WayBetter

WayBetter creates games that help get healthy and achieve goals.  Its flagship game is DietBet, an online social dieting game that gives players the opportunity to win money through weight-loss competitions. It uses a combination of financial incentives, accountability, and collaboration to motivate people to make healthy changes and stick to their commitments. The Company works with Brown Med School's Weight Control and Diabetes Research Center to study the behavioral psychology underlying weight loss.