Daktronics is a company that designs, manufactures, and installs digital LED display technology and audio systems. The company operates through six segments: Marketing and Sales, Engineering, Product Design and Development, Manufacturing, Technical Contracting, Professional Services, and Customer Service and Support. Marketing and Sales provide a direct sales force for large integrated display systems for out-of-home advertising companies, colleges, universities, etc. Engineering, Product Design, and Development offer product innovations, technological developments, and complementary services. Manufacturing provides component manufacturing, system manufacturing (metal fabrication, electronic assembly, subassembly, and final assembly), and testing in-house for quality control. Technical Contracting offers subcontractors for electrical, steel, and installation labor. Professional Services provide event support, event production curriculum, content creation, product maintenance, marketing assistance, etc. Customer Service and Support offer help-desk access, parts repair and replacement, display monitoring, and on-site support.