CustomMade is an online matchmaker connecting Buyers who want one-of-a-kind Creations with professional and passionate Makers.
Originally launched in 1996, it was bought by co-founders Mike Salguero and Seth Rosen in 2009 after Seth became frustrated by low quality and high prices at impersonal retail stores. With funding via Google Ventures and First Round Capital, CustomMade’s community of 350 carpenters has expanded to over 12,000 Makers of all trades within four years. The Cambridge, MA team has grown from two former college buddies with a vision, to over 40 impassioned individuals working every day in the name of a better way to buy.

Company Growth (employees)
Cambridge, US
Size (employees)
20 (est)-4%
CustomMade was founded in 1996 and is headquartered in Cambridge, US

Key People at CustomMade

Seth Rosen

Seth Rosen

Board Chairman/Co-Founder
Sasha Shusteff

Sasha Shusteff

VP of Engineering

CustomMade Office Locations

CustomMade has an office in Cambridge
Cambridge, US (HQ)
99 First St

CustomMade Data and Metrics

Summary Metrics

Founding Date


Total Funding

$31.8 m

Latest funding size

$18 m

Time since last funding

about 4 years


CustomMade's latest funding round in June 2013 was reported to be $18 m. In total, CustomMade has raised $31.8 m

Traffic Overview of CustomMade

CustomMade Online and Social Media Presence

CustomMade Company Life and Culture

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