Your ride is here... Curb (formerly Taxi Magic) connects you to safe, reliable rides from professional drivers.
In our first iteration, Curb was RideCharge, an online platform for booking and expensing ground travel. We worked with business travelers to ensure they could better manage the process of booking, paying and expensing their taxi, sedan and shuttle rides, while providing employers with a record of travel costs. RideCharge was founded in 2007.
In our second iteration, Curb was Taxi Magic, the first mobile app for ordering a ride, on-demand. After Apple introduced the App Store as a distribution platform for consumer apps, we built Taxi Magic upon our existing technology and released it in January 2009. Over the next five years, we built a nationwide network of riders, drivers and taxi companies spanning 60 cities. In that time, our technology powered millions of rides and highlighted the challenges facing everyday travelers.
In August 2014, we became Curb to deliver an improved ride experience and consumer choice to ground travelers everywhere. All rides begin and end at the curb, and our technology improves the entire experience by eradicating underlying pain points and making ground travel seamless and hassle-free.