Your ride is here... Curb (formerly Taxi Magic) connects you to safe, reliable rides from professional drivers. 

In our first iteration, Curb was RideCharge, an online platform for booking and expensing ground travel. We worked with business travelers to ensure they could better manage the process of booking, paying and expensing their taxi, sedan and shuttle rides, while providing employers with a record of travel costs.  RideCharge was founded in 2007.

In our second iteration, Curb was Taxi Magic, the first mobile app for ordering a ride, on-demand.  After Apple introduced the App Store as a distribution platform for consumer apps, we built Taxi Magic upon our existing technology and released it in January 2009. Over the next five years, we built a nationwide network of riders, drivers and taxi companies spanning 60 cities. In that time, our technology powered millions of rides and highlighted the challenges facing everyday travelers.

In August 2014, we became Curb to deliver an improved ride experience and consumer choice to ground travelers everywhere. All rides begin and end at the curb, and our technology improves the entire experience by eradicating underlying pain points and making ground travel seamless and hassle-free.

Parent Company
Verifone Systems
Alexandria, US
Curb was founded in 2007 and is headquartered in Alexandria, US

Curb Office Locations

Curb has an office in Alexandria

Curb Financials and Metrics

Curb Summary

Founding Date


Total Funding

$10.7 m


In total, Curb had raised $10.7 m. Curb is a subsidiary of Verifone Systems

Curb's Web-traffic and Trends

Curb Online and Social Media Presence

Curb News and Updates

“Curb Your Enthusiasm” hilariously nails the power of the boss’s desk

Power is played out through all kind of forces in the office, seen and unseen. Through job titles, strategic clique-ing, and the way people use…

To See the Future of Cities, Watch the Curb

The battle for this often ignored slice of street has only just begun.

The Return Of The Greatest %*#@$!^ Mouth On Television

Susie Essman swears she's nothing like Susie Greene, the ball of rage she plays on “Curb Your Enthusiasm." Is she right?

Dutch Gambling Regulator to Curb Risks Arising from Social Games

Social gaming has appeared on the radar screen of the Dutch Gaming Authority, Kansspelautoriteit, as an activity that could facilitate the proliferation of unlicensed and illegal online gambling services and could also possibly trigger gambling addiction among vulnerable players, the regulator has s…

TV’s most brilliant comedy is a reality show about social anxiety—and it’s finally back

In the season three finale of the comedy-reality show Nathan for You—which returns to Comedy Central tonight (Sept. 21) in the US—host and creator Nathan…

Victorian Government to Curb Gambling Advertising in Public Spaces

A new gambling regulation bill has been in the works in the Australian state of Victoria, which, among other things, seeks to restrict sports betting-related advertisements in public spaces, local media reports. Victorian lawmakers have explained that the bill will likely be introduced in October an…
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Curb Company Life and Culture

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