Your ride is here... Curb (formerly Taxi Magic) connects you to safe, reliable rides from professional drivers. 

In our first iteration, Curb was RideCharge, an online platform for booking and expensing ground travel. We worked with business travelers to ensure they could better manage the process of booking, paying and expensing their taxi, sedan and shuttle rides, while providing employers with a record of travel costs.  RideCharge was founded in 2007.

In our second iteration, Curb was Taxi Magic, the first mobile app for ordering a ride, on-demand.  After Apple introduced the App Store as a distribution platform for consumer apps, we built Taxi Magic upon our existing technology and released it in January 2009. Over the next five years, we built a nationwide network of riders, drivers and taxi companies spanning 60 cities. In that time, our technology powered millions of rides and highlighted the challenges facing everyday travelers.

In August 2014, we became Curb to deliver an improved ride experience and consumer choice to ground travelers everywhere. All rides begin and end at the curb, and our technology improves the entire experience by eradicating underlying pain points and making ground travel seamless and hassle-free.

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Parent Company
Verifone Systems
Alexandria, US
Curb was founded in 2007 and is headquartered in Alexandria, US
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Curb Office Locations

Curb has an office in Alexandria
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Curb Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$10.7 m


In total, Curb had raised $10.7 m. Curb is a subsidiary of Verifone Systems
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Curb News and Updates

Digitizing Curbs Would Help AVs (And Humans) Navigate Our Cities

In many cities, distinguishing between parking spaces, loading zones, and passenger drop-off sites is headache-inducing (and complicated for AI to understand). This new digital tool that maps curb use in real time will help. Curbs are perhaps the most underrated part of urban infrastructure. Mostly,…

6 Products Designed to Curb Your Technology Addiction

Chances are you're logging more screen time than you should each day. These innovative solutions can help you cut down.

How to Curb Silicon Valley Power—Even With Weak Antitrust Laws

Traditional antitrust law is ineffective against big tech companies, whose products often are free. Scholars and activists propose other ways to rein in Silicon Valley giants.

A Tale Of Two Americas — States Turn To Courts To Curb Rampant Partisanship

The governors of California and New York are threatening legal action against the Republican tax bill and administration plans to cut methane capture rules put in place by the Obama administration. Is government by trial any way to run a country?

“Curb Your Enthusiasm” hilariously nails the power of the boss’s desk

Power is played out through all kind of forces in the office, seen and unseen. Through job titles, strategic clique-ing, and the way people use…
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