Crocs, Inc. (NASDAQ: CROX) is a world leader in innovative casual footwear for men, women and children with more than $1 billion in annual revenue. The company offers several distinct shoe collections with more than 300 four-season footwear styles. All Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs wearers know and love. Crocs fans “Get Crocs Inside” every pair of shoes, from the iconic clog to new sneakers, sandals, boots and heels. Since its inception in 2002, Crocs has sold more than 200 million pairs of shoes in more than 90 countries around the world.
Company Growth (employees)
Longmont, US
Size (employees)
5,068 (est)
Crocs was founded in 2002 and is headquartered in Longmont, US

Key People/Management at Crocs

Morrie Fujita

Morrie Fujita

Managing Director
Dan Hart

Dan Hart

Chief Legal & Administrative Officer

Crocs Office Locations

Crocs has offices in Longmont, Los Angeles, Ontario, Seattle and in 6 other locations
Longmont, US (HQ)
6328 Monarch Park Pl
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Crocs Financials and Metrics

Crocs Financials

Crocs's revenue was reported to be $1 b in FY, 2016

Revenue (Q2, 2017)

313.2 m

Gross profit (Q2, 2017)

169.8 m

Gross profit margin (Q2, 2017), %


Net income (Q2, 2017)

22 m

EBIT (Q2, 2017)

29.4 m

Market capitalization (22-Dec-2017)

933.2 m

Cash (30-Jun-2017)

157 m
Crocs's current market capitalization is $933.2 m.
USDFY, 2013FY, 2014FY, 2015FY, 2016


1.2 b1.2 b1.1 b1 b

Revenue growth, %


Cost of goods sold

569.5 m603.9 m579.8 m536.1 m

Gross profit

623.2 m594.3 m510.8 m500.2 m
USDQ3, 2013Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017


288.5 m312.4 m376.9 m302.4 m262.2 m345.7 m274.1 m279.1 m323.8 m245.9 m267.9 m313.2 m

Cost of goods sold

134.9 m156.2 m174.3 m146.8 m134.8 m155.8 m153.3 m149.8 m154.2 m123.5 m134.3 m143.4 m

Gross profit

153.6 m156.2 m202.6 m155.6 m127.4 m189.9 m120.8 m129.4 m169.6 m122.4 m133.6 m169.8 m

Gross profit Margin, %

USDFY, 2013FY, 2014FY, 2015FY, 2016


317.1 m267.5 m143.3 m147.6 m

Accounts Receivable

11.9 m12 m14.2 m14.6 m


162.3 m171 m168.2 m147 m

Current Assets

640.1 m595.4 m445.9 m425.5 m
USDQ3, 2013Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017


332.5 m411.8 m409 m350.4 m180.7 m197.3 m168.5 m89.1 m146.7 m150.2 m88.9 m157 m

Accounts Receivable

17.2 m17 m17.3 m17.2 m11.8 m12.1 m11.5 m16.9 m21.3 m17.8 m17 m14.2 m


176.1 m192.4 m191.6 m202.8 m184.7 m182.6 m190.8 m186.1 m169.9 m169.4 m178.5 m155.7 m

Current Assets

699.1 m880.5 m870.7 m789.7 m594.2 m617.4 m539.1 m494.8 m513.4 m475.9 m462.5 m496.2 m
USDFY, 2013FY, 2014FY, 2015FY, 2016

Net Income

10.4 m(4.9 m)(83.2 m)(16.5 m)

Depreciation and Amortization

41.5 m37.4 m36 m34 m

Accounts Receivable

(17 m)(15 m)


(5.3 m)(31 m)(8.6 m)20.4 m
USDQ3, 2013Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017

Net Income

13 m9.1 m23.3 m15.8 m(2.4 m)13.4 m(24 m)10.1 m15.5 m(1.5 m)11 m

Accounts Receivable

12.1 m11.5 m16.9 m21.3 m17.8 m17 m


182.6 m190.8 m186.1 m169.9 m169.4 m178.5 m

Accounts Payable

84.5 m79.2 m83.3 m73.4 m50.9 m81.4 m
Y, 2017

Financial Leverage

2.6 x
Show all financial metrics

Crocs Market Value History

Crocs's Web-traffic and Trends

Crocs Online and Social Media Presence

Crocs News and Updates

Chef Mario Batali, Former Crocs Brand Ambassador, Is Accused of Sexual Misconduct

The celebrity chef, who often sported the orange clogs, served as an informal and formal booster of the footwear line.

How Comfortable ‘Ugly’ Shoes Have Defined Women’s Empowerment Since the Days of ‘Working Girl’

The idea of changing one’s shoes to accommodate an office dress code has shifted substantially, since the power-dressed 1980s setting in which the film takes place.

Ugly Fashion Is Big Business

From Crocs to bumbags and Birkenstocks, universally ugly ‘It’ accessories have been rebranded into the cult items of the season. BoF explores why ugly fashion sells.

Former Model Carol Alt Talks Breaking Into the Industry Today, Interchangeable Shoes

The former supermodel also chats on a winning role on “The Celebrity Apprentice.”

Balenciaga is trolling us all with these 10-inch platform Crocs

Over the weekend, Balenciaga sent models down the runway in 10-inch pink, purple, and yellow Crocs clogs. And they divided the internet. Many people said they were the most disgusting shoes ever created. But others thought they were sort of cool. For designers, a Crocs collaboration is a sure way to…
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Crocs Company Life and Culture

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