Crocs, Inc. (NASDAQ: CROX) is a world leader in innovative casual footwear for men, women and children with more than $1 billion in annual revenue. The company offers several distinct shoe collections with more than 300 four-season footwear styles. All Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs wearers know and love. Crocs fans “Get Crocs Inside” every pair of shoes, from the iconic clog to new sneakers, sandals, boots and heels. Since its inception in 2002, Crocs has sold more than 200 million pairs of shoes in more than 90 countries around the world.
Company Growth (employees)
Longmont, US
Size (employees)
5,068 (est)-6%
Crocs was founded in 2002 and is headquartered in Longmont, US

Key People at Crocs

Morrie Fujita

Morrie Fujita

Managing Director
Dan Hart

Dan Hart

Chief Legal & Administrative Officer

Crocs Office Locations

Crocs has offices in Longmont, Los Angeles, Ontario, Seattle and in 4 other locations
Longmont, US (HQ)
6328 Monarch Park Pl

Crocs Metrics

Crocs Financial Metrics

Revenue (2016)

$1 b

Revenue growth (2015-16), %


Gross profit

$500.2 m

Gross profit margin (2016), %


Net income (2016)

($16.5 m)

Market capitalization (21-Mar-2017)

$488.6 m

Closing share price (21-Mar-2017)


Cash (31-Dec-2016)

$147.6 m
Crocs's current market capitalization is $488.6 m.
Crocs's revenue was reported to be $1 b in FY, 2016 which is a 5% decrease from the previous period.
FY, 2013FY, 2014FY, 2015FY, 2016


$1.2 b$1.2 b$1.1 b$1 b

Revenue growth, %


Cost of goods sold

$569.5 m$603.9 m$579.8 m$536.1 m

Gross profit

$623.2 m$594.3 m$510.8 m$500.2 m

Gross profit Margin, %



$63.1 m($4.7 m)($72.3 m)($6.2 m)

EBIT margin, %


Interest income

($2.4 m)($1.7 m)$967 k$692 k

Pre tax profit

$60 m($8.5 m)($74.7 m)($7.2 m)

Net Income

$10.4 m($4.9 m)($83.2 m)($16.5 m)
FY, 2013FY, 2014FY, 2015FY, 2016


$317.1 m$267.5 m$143.3 m$147.6 m

Accounts Receivable

$11.9 m$12 m$14.2 m$14.6 m


$162.3 m$171 m$168.2 m$147 m

Current Assets

$640.1 m$595.4 m$445.9 m$425.5 m


$87 m$68.3 m$49.5 m$44.1 m


$2 m$2 m$1.5 m

Total Assets

$875.2 m$806.9 m$608 m$566.4 m

Accounts Payable

$57.5 m$42.9 m$63.3 m$61.9 m

Current Liabilities

$186.9 m$153.9 m$167.1 m$149.1 m

Additional Paid-in Capital

$321.5 m$345.7 m$353.2 m$364.4 m

Retained Earnings

$344.4 m$325.5 m$227.5 m$195.7 m

Total Equity

$624.7 m$452.5 m$246 m$220.4 m

Financial Leverage

1.4 x1.8 x2.5 x2.6 x
FY, 2013FY, 2014FY, 2015FY, 2016

Net Income

$10.4 m($4.9 m)($83.2 m)($16.5 m)

Depreciation and Amortization

$41.5 m$37.4 m$36 m$34 m

Accounts Receivable

($17 m)($15 m)


($5.3 m)($31 m)($8.6 m)$20.4 m

Accounts Payable

($5.7 m)($12.1 m)$23.3 m($1.4 m)

Cash From Operating Activities

$83.5 m($49.6 m)($124.2 m)

Interest Paid

$693 k$616 k$917 k$653 k

Income Taxes Paid

$3.2 m($33.8 m)($8.2 m)($5.8 m)

Crocs Market Value History

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Crocs Online Presence

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