Crocs, Inc. (NASDAQ: CROX) is a world leader in innovative casual footwear for men, women and children with more than $1 billion in annual revenue. The company offers several distinct shoe collections with more than 300 four-season footwear styles. All Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs wearers know and love. Crocs fans “Get Crocs Inside” every pair of shoes, from the iconic clog to new sneakers, sandals, boots and heels. Since its inception in 2002, Crocs has sold more than 200 million pairs of shoes in more than 90 countries around the world.
Company Growth (employees)
Longmont, US
Size (employees)
5,068 (est)-6%
Crocs was founded in 2002 and is headquartered in Longmont, US

Key People at Crocs

Morrie Fujita

Morrie Fujita

Managing Director
Dan Hart

Dan Hart

Chief Legal & Administrative Officer

Crocs Office Locations

Crocs has offices in Longmont, Los Angeles, Ontario, Seattle and in 6 other locations
Longmont, US (HQ)
6328 Monarch Park Pl
Show all (9)

Crocs Data and Metrics

Crocs Financial Metrics

Crocs's revenue was reported to be $1 b in FY, 2016 which is a 5% decrease from the previous period.

Revenue (FY, 2016)

1 b

Revenue growth (FY, 2015 - FY, 2016), %


Gross profit (FY, 2016)

500.2 m

Gross profit margin (FY, 2016), %


Net income (FY, 2016)

(16.5 m)

EBIT (FY, 2016)

(6.2 m)

Market capitalization (21-Jul-2017)

690.2 m

Cash (31-Dec-2016)

147.6 m
Crocs's current market capitalization is $690.2 m.
USDFY, 2013FY, 2014FY, 2015FY, 2016


1.2 b1.2 b1.1 b1 b

Revenue growth, %


Cost of goods sold

569.5 m603.9 m579.8 m536.1 m

Gross profit

623.2 m594.3 m510.8 m500.2 m

Gross profit Margin, %


General and administrative expense

503.2 m

Operating expense total

503.2 m


63.1 m(4.7 m)(72.3 m)(6.2 m)

EBIT margin, %


Interest expense

1 m806 k(969 k)(836 k)

Interest income

(2.4 m)(1.7 m)967 k692 k

Pre tax profit

60 m(8.5 m)(74.7 m)(7.2 m)

Income tax expense

49.5 m(3.6 m)(8.5 m)(9.3 m)

Net Income

10.4 m(4.9 m)(83.2 m)(16.5 m)
USDFY, 2013FY, 2014FY, 2015FY, 2016


317.1 m267.5 m143.3 m147.6 m

Accounts Receivable

11.9 m12 m14.2 m14.6 m


162.3 m171 m168.2 m147 m

Current Assets

640.1 m595.4 m445.9 m425.5 m


87 m68.3 m49.5 m44.1 m


2 m2 m1.5 m

Total Assets

875.2 m806.9 m608 m566.4 m

Accounts Payable

57.5 m42.9 m63.3 m61.9 m

Current Liabilities

186.9 m153.9 m167.1 m149.1 m

Total Liabilities

167.1 m

Additional Paid-in Capital

321.5 m345.7 m353.2 m364.4 m

Retained Earnings

344.4 m325.5 m227.5 m195.7 m

Total Equity

624.7 m452.5 m246 m220.4 m

Financial Leverage

1.4 x1.8 x2.5 x2.6 x
USDFY, 2013FY, 2014FY, 2015FY, 2016

Net Income

10.4 m(4.9 m)(83.2 m)(16.5 m)

Depreciation and Amortization

41.5 m37.4 m36 m34 m

Accounts Receivable

(17 m)(15 m)


(5.3 m)(31 m)(8.6 m)20.4 m

Accounts Payable

(5.7 m)(12.1 m)23.3 m(1.4 m)

Cash From Operating Activities

83.5 m(49.6 m)(124.2 m)

Interest Paid

693 k616 k917 k653 k

Income Taxes Paid

3.2 m(33.8 m)(8.2 m)(5.8 m)
Y, 2016

Financial Leverage

2.6 x

Crocs Market Value History

Crocs Job Categories

Crocs Online and Social Media Presence

Crocs News and Updates

Crocs Company Life and Culture

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