Cricut Operating Metrics

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Cricut key operating metrics including Users, environmental, and social and governance score (ESG).

Users

4.3M

71.2%

Q4, 2020

Monthly Subscription ARPU

$9.2

40.3%

Q4, 2020

Paying Subscribers

1.3M

115.7%

Q4, 2020

Operating Metrics

Metrics	Q1, 2019	Q2, 2019	Q3, 2019	Q4, 2019	Q1, 2020	Q2, 2020	Q3, 2020	Q4, 2020
Users	1.9M	2.1M	2.2M	2.5M	2.8M	3.3M	3.7M	4.3M
Monthly Subscription ARPU	$6.6	$6.3	$6.5	$6.6	$7.2	$7.9	$9.0	$9.2
Paying Subscribers	457K	496K	536K	604K	740K	996K	1.2M	1.3M

40-49 out of 100

Community

Employees

Environment

Governance

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Source:CSRHub