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    Craft offers businesses and brands product management solutions to develop ideas, design, plan, and manage their teams’ workflow. It assists their customers to design user experiences, research, and develop data science concepts and marketing campaigns. Craft offers its Pro and Enterprise packages for a payment.

    HQTel Aviv-Yafo, IL

    Latest Updates

    Employees (est.) (Sept 2020)20(+6%)
    Cybersecurity ratingAMore

    Key People/Management at

    Nir Erlich

    Nir Erlich

    Co-Founder and CPO
    Elad Simon

    Elad Simon

    Co-founder and CEO
    Show more Office Locations has an office in Tel Aviv-Yafo
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    Summary Metrics

    Founding Date


    Time since last funding

    4 years ago investors

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    Cybersecurity ratingPremium dataset



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    These stats show the shocking lack of women in UK venture capital

    Just 13 per cent of the most powerful people in venture capital are female according to new figures which reveal a shocking lack of women at the top level of tech investment. Two thirds of nearly VC firms in the UK - which collectively invested nearly $5bn into startups last year - have not a sin… Blogs

    Jobs to be Done vs. Personas: Is One Framework Better?

    It seems as though the more recently developed Jobs to be Done (JTBD) framework is giving the traditional practice of creating personas a run for its money. However, a careful analysis of both the persona and JTBD theory indicate that the methods are not entirely interchangeable – and that each fram…

    How to Create Lean Personas

    The use of “personas” is extremely helpful in designing effective product management workflows. They allow brands to visualize their products from the customer’s point of view. Yet, agile timelines are not always afforded the lengthy periods needed to invest in complex personas. Lean personas for UX…

    How to Take Charge as Scrum Master & Own Your Project

    What is a scrum master’s job? The scrum master’s job description includes overseeing a product management team’s sprints, facilitating communication, promoting problem solving and ensuring maximum value is delivered to the product owner. This, of course, without becoming overbearing and micro-managi…

    Feedback Management Basics Every Product Manager Needs to Know – And Adopt

    Customers are experts on their consumer wants and needs. Customer feedback management is an important step towards acting on queries and demands and improving the customer’s experience. It can make all the difference between wasting precious resources – opinions and suggestions made by those looking…

    Why Visual Story Maps are Better

    Visual story mapping is more than creating your run-of-the-mill to-do list. It is the best technique to enable your entire product management team to visualize multiple dimensions of information – and focus on how everything will come together to form a successful solution. Visual story maps align a…

    Best Trello Integrations for Product Managers

    As product managers, you most likely have lists upon lists of tasks to-do, items to fetch and projects to complete. Trello is the collaboration tool that organizes your projects into boards, so you know, in just one glance, exactly what your product management team is up to. Unfortunately, life as i…
    Show more Frequently Asked Questions

    • When was founded? was founded in 2015.

    • Who are key executives?'s key executives are Nir Erlich and Elad Simon.

    • How many employees does have? has 20 employees.

    • Who are competitors?

      Competitors of include Loom Systems, Interact and Aduro.

    • Where are offices? has an office in Tel Aviv-Yafo.

    • How many offices does have? has 1 office.