Kit Operating Metrics

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Kitkey operating metrics including Average Revenue per User.

Average Revenue per User

$62

3.2%

May, 2022

Annual Run Rate

$30.3M

15.9%

May, 2022

Active Customers

40.6K

19.7%

May, 2022

Operating Metrics

Metrics	Y, 2018	Y, 2019	Y, 2020
Average Revenue per User	$56.8	$60.3	$63.7
Annual Run Rate	$14.1M	$19.8M	$25.9M
Active Customers	20.7K	27.4K	33.8K
Active Subscribers	20.7K	27.5K	33.9K
Lifetime Value	$1.1K	$1.4K	$1.1K
Monthly Recurring Revenue	$1.2M	$1.7M	$2.2M