Here at Conversity, formerly Cinergy International, we take pride in enabling our customers to increase sales productivity and create consumer advocates by engaging the new Empowered Consumer. Harnessing the experience gained over 10 years working with market leading clients such as Vodafone, EE and Centrica, the new Conversity brand reflects our confidence in what we bring to organisations and our vision of how it can transform performance. The current offerings are helping businesses deal with the challenges they face in serving today’s educated and informed consumer. We provide an omni-channel solution that streamlines your retail, online and call-centre sales and service teams. The solution facilitates uniform, best-practice sales and service methods that enable your acquisition and retention teams to deliver a consumer needs focused and advisory engagement experience for the consumer. This type of approach has been proven to simplify and improve the end-users customer service experience whilst delivering tangible ROI such as improved acquisition and retention rates, improved NPS scores and greater sales through cross/up-sell. In a market where consumers already know what they want, we empower your sales teams to exceed targets, increase customer satisfaction and improve loyalty using our tested and proven guided selling and service applications. We have extensive and specialist experience in telecommunications, retail and insurance, where our solutions drive conversations and inspire advocacy. To enhance employee usability and minimise disruption to your business, our applications are fully configurable to your business requirements, and can integrate with any existing platform. Using our SaaS applications, your customer-facing employees can guide consumers through a simple and effective sales process to provide a personalised deal based on their individual needs. In other words, we help businesses create advocates through great engagements.
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London, GB
Size (employees)
17 (est)+7%
Conversity was founded in 2003 and is headquartered in London, GB
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Conversity Office Locations

Conversity has an office in London
London, GB (HQ)
88 Kingsway
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Conversity Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$1.5 m

Latest funding size

$1.50 m

Time since last funding

11 years ago


Conversity's latest funding round in July 2007 was reported to be $1.5 m. In total, Conversity has raised $1.5 m
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Conversity Financials

Conversity's revenue was reported to be £1.17 m in FY, 2010

Revenue (FY, 2010)

1.2 m

Gross profit (FY, 2010)

1 m

Gross profit margin (FY, 2010), %


Net income (FY, 2010)

(70 k)

EBITDA (FY, 2010)

(40.3 k)

EBIT (FY, 2010)

(112.5 k)

Cash (31-Dec-2016)

413.8 k
GBPFY, 2006FY, 2007FY, 2008FY, 2009FY, 2010


556.3 k583.9 k661.1 k783.5 k1.2 m

Cost of goods sold

329.6 k423.9 k242.8 k150.4 k131.5 k

Gross profit

226.8 k160.1 k418.3 k633.1 k1 m

Gross profit Margin, %

GBPFY, 2006FY, 2007FY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016


294.8 k17.3 k298.3 k235 k347.6 k701.4 k306.5 k406.3 k760.5 k413.8 k

Accounts Receivable

57.8 k128.3 k176.3 k105.3 k137.3 k62.9 k233 k906.2 k948.9 k679.8 k259.7 k

Current Assets

64.6 k439.8 k211.6 k417.6 k384.2 k410.5 k934.4 k1.2 m1.4 m1.6 m741.1 k


2.5 k5.6 k4.7 k3 k3.7 k309 3.8 k2.4 k2.2 k4.5 k1.8 k
GBPFY, 2006FY, 2007FY, 2008FY, 2009FY, 2010

Net Income

(239.4 k)(321.2 k)(113.4 k)(98 k)(70 k)
GBPY, 2016

Financial Leverage

2.3 x
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Conversity Online and Social Media Presence

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