Conceptua Math, LLC develops and offers mathematics software to help teachers and students to understand fractions. It offers Conceptua Fractions, an online curriculum that includes units and lessons, formative assessment, and progress monitoring solutions; and free fractions tools for teachers. The company also provides implementation services that include technical assistance, curriculum integration, and teacher training; support for workshops and institutes; and interactive support for essential strategies. Conceptua Math, LLC was formerly known as Conceptua Calculations, LLC. The company was founded in 2009 and is based in Petaluma, California. It has operations in Griffin, Georgia.