ColorADD

ColorADD, color identification system is based upon 3 monochromatic symbols representing the primary colors. Thru the knowledge of the “Color Addition Theory”, the symbols can be related and the entire color pallet graphically identified. Black and White appear to indicate dark and light tones. Colorblindness, affects 10% of men and 0,5% of women in the world – 350 Million people in the World! This is an inherited condition transmitted thru the X chromosome that results in social constrain, while diminishing ones acquisitive independence.UNIVERSAL & TRANSVERSAL“Whenever color is an important factor to orientation, decision or choice…"90% of all Information in the world use Color to Communicate! Each and every implementation is meant for everyone not specifically towards colorblind. Colorblind individuals are not discriminated but in fact included in this message: Color is for all! Currently being used in many different areas such as education (school utilities, manuals and books, didactic games, etc…), Textiles and Footwear, Healthcare systems, Transport systems, Food Industry, Didactic materials, City Administration, Science, Culture, general Industry among others.Delivering utility & innovating projects, in more than 50 different areas, ColorADD ensures today an international visibility and recognition of the markets, the scientific and academic communities and the general media: Le Monde, France Press, Vouge, Folha de São Paulo, Globo TV, among others.