Collective Bias’ innovative Shopper Social Media™ platform connects authentic, real-life influencer content with key audiences to impact results at a particular retailer. At the forefront of influencer marketing and measurement, Collective Bias’ proprietary data and technology enables influencer selection and management, resulting in campaigns that drive true engagement and impact sales for leading brands across multiple verticals. Collective Bias was named one of Forbes' "Most Promising Companies" three years in a row and listed in the "Inc. 5000.” Founded in 2009, the company has offices in New York, Chicago, San Francisco, Cincinnati, Minneapolis and Bentonville. Social Fabric® is Collective Bias' hand-selected community of over 5,000 shopping-focused influencers with an aggregate multi-channel reach in excess of 82 million.
New York, US
Size (employees)
184 (est)-2%
Collective Bias was founded in 2009 and is headquartered in New York, US
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Key People/Management at Collective Bias

Bill Sussman

Bill Sussman

CEO and President
Ed Riendeau

Ed Riendeau

SVP, Infrastructure
Holly Pavlika

Holly Pavlika

SVP Strategy
Amy Callahan

Amy Callahan

Chief Client Officer and Cofounder
Ali Mirian

Ali Mirian

SVP, Product/Development/Analytics

Collective Bias Office Locations

Collective Bias has offices in Winston-Salem, Salem, New York, Chicago and in 5 other locations
New York, US (HQ)
514 19 W 44th St
Chicago, US
3310 444 N Michigan Ave
Cincinnati, US
125 11935 Mason Rd
Edina, US
4940 W 77th St
Rogers, US
100 1750 S Osage Springs Dr
San Francisco, US
600 California St
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Collective Bias Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$11 m

Latest funding size

$10.50 m

Time since last funding

5 years ago


Collective Bias's latest funding round in April 2013 was reported to be $10.5 m. In total, Collective Bias has raised $11 m
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Collective Bias Online and Social Media Presence

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