Collective Bias

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Collective Bias’ innovative Shopper Social Media™ platform connects authentic, real-life influencer content with key audiences to impact results at a particular retailer. At the forefront of influencer marketing and measurement, Collective Bias’ proprietary data and technology enables influencer selection and management, resulting in campaigns that drive true engagement and impact sales for leading brands across multiple verticals. Collective Bias was named one of Forbes' "Most Promising Companies" three years in a row and listed in the "Inc. 5000.” Founded in 2009, the company has offices in New York, Chicago, San Francisco, Cincinnati, Minneapolis and Bentonville. Social Fabric® is Collective Bias' hand-selected community of over 5,000 shopping-focused influencers with an aggregate multi-channel reach in excess of 82 million.
TypePrivate
Founded2009
HQNew York, US
Websitecollectivebias.com
Employee Ratings3.7

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Latest Updates

Employees (est.) (Dec 2019)109

Key People/Management at Collective Bias

Bill Sussman

Bill Sussman

CEO and President
Ed Riendeau

Ed Riendeau

SVP, Infrastructure
Holly Pavlika

Holly Pavlika

SVP Strategy
Amy Callahan

Amy Callahan

Chief Client Officer and Cofounder
Ali Mirian

Ali Mirian

SVP, Product/Development/Analytics
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Collective Bias Office Locations

Collective Bias has offices in New York, Chicago, Cincinnati, Edina and in 5 other locations
New York, US (HQ)
19 W 44th St #514
Chicago, US
444 N Michigan Ave #3310
Cincinnati, US
11935 Mason Montgomery Rd #125
Edina, US
4940 W 77th St
Fayetteville, US
Fayetteville, NC, USA
Oakland, US
1111 Broadway, 1111 Broadway
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Collective Bias Financials and Metrics

Summary Metrics

Founding Date

2009

Collective Bias total Funding

$11 m

Collective Bias latest funding size

$10.50 m

Time since last funding

7 years ago

Collective Bias investors

Collective Bias's latest funding round in April 2013 was reported to be $10.5 m. In total, Collective Bias has raised $11 m
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Collective Bias Online and Social Media Presence

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Collective Bias Blogs

Get Your Game Plan Ready

Get Your Game Plan Ready The “Big Game” is just a week away and the implications for advertisers surrounding Super Bowl […] The post Get Your Game Plan Ready appeared first on Collective Bias.

Maximize Your Holiday Ad Spend

Three Ways To Maximize You Holiday Ad Spend During the holidays all brands and advertisers are vying for the consumer’s […] The post Maximize Your Holiday Ad Spend appeared first on Collective Bias.

If Your Brand’s Influencer Seems Too Good to Be True, Watch Out

  At Adweek’s Elevate: Influencer event, Collective Bias’ Leah Logan spoke during a fireside chat dubbed “Combating Fraud in Influencer […] The post If Your Brand’s Influencer Seems Too Good to Be True, Watch Out appeared first on Collective Bias.

Influencer Highlight: Bella Bucchiotti

Influencer Highlight: Bella Bucchiotti This is Bella Bucchiotti: traveler, dog mom, foodie, and lifestyle influencer. She is inspirational and encouraging […] The post Influencer Highlight: Bella Bucchiotti appeared first on Collective Bias.

Bring the Holidays Home: How Our Influencers Are Celebrating the Season

Bring the Holidays Home: How Our Influencers Are Celebrating the Season With the holidays approaching, consumers look to influencers for […] The post Bring the Holidays Home: How Our Influencers Are Celebrating the Season appeared first on Collective Bias.

Combating Fraud in Influencer Marketing: It’s Complicated

Combating Fraud in Influencer Marketing: It’s Complicated Inauthentic behavior within influencer marketing has been a topic on everyone’s minds: How […] The post Combating Fraud in Influencer Marketing: It’s Complicated appeared first on Collective Bias.
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Collective Bias Frequently Asked Questions

  • When was Collective Bias founded?

    Collective Bias was founded in 2009.

  • Who are Collective Bias key executives?

    Collective Bias's key executives are Bill Sussman, Ed Riendeau and Holly Pavlika.

  • How many employees does Collective Bias have?

    Collective Bias has 109 employees.

  • Who are Collective Bias competitors?

    Competitors of Collective Bias include Nicjohn Media, Niche and Shuttlerock.

  • Where is Collective Bias headquarters?

    Collective Bias headquarters is located at 19 W 44th St #514, New York.

  • Where are Collective Bias offices?

    Collective Bias has offices in New York, Chicago, Cincinnati, Edina and in 5 other locations.

  • How many offices does Collective Bias have?

    Collective Bias has 9 offices.