Collective Bias
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Collective Bias’ innovative Shopper Social Media™ platform connects authentic, real-life influencer content with key audiences to impact results at a particular retailer. At the forefront of influencer marketing and measurement, Collective Bias’ proprietary data and technology enables influencer selection and management, resulting in campaigns that drive true engagement and impact sales for leading brands across multiple verticals. Collective Bias was named one of Forbes' "Most Promising Companies" three years in a row and listed in the "Inc. 5000.” Founded in 2009, the company has offices in New York, Chicago, San Francisco, Cincinnati, Minneapolis and Bentonville.
Social Fabric® is Collective Bias' hand-selected community of over 5,000 shopping-focused influencers with an aggregate multi-channel reach in excess of 82 million.
| Type | Private | |
| Founded | 2009 | |
| HQ | New York, US | Map |
| Website | collectivebias.com | |
| Employee Ratings | More |
Latest Updates
| Employees (est.) (Dec 2019) | 109 |
Key People/Management at Collective Bias
Bill Sussman
CEO and President
Ed Riendeau
SVP, Infrastructure
Holly Pavlika
SVP Strategy
Amy Callahan
Chief Client Officer and Cofounder
Ali Mirian
SVP, Product/Development/Analytics
Collective Bias Office Locations
Collective Bias has offices in New York, Chicago, Cincinnati, Edina and in 5 other locations
New York, US (HQ)
19 W 44th St #514
Chicago, US
444 N Michigan Ave #3310
Cincinnati, US
11935 Mason Montgomery Rd #125
Edina, US
4940 W 77th St
Fayetteville, US
Fayetteville, NC, USA
Oakland, US
1111 Broadway, 1111 Broadway
Collective Bias Financials and Metrics
Summary Metrics
Founding Date | 2009 |
Collective Bias total Funding | $11 m |
Collective Bias latest funding size | $10.50 m |
Time since last funding | 7 years ago |
Collective Bias investors | Updata Partners, John Andrews, Ken Barnett |
Collective Bias's latest funding round in April 2013 was reported to be $10.5 m. In total, Collective Bias has raised $11 m
Collective Bias Online and Social Media Presence
27.52k Twitter followers
Collective Bias has 27.52k Twitter Followers. The number of followers has decreased 0.2% month over month and decreased 1% quarter over quarter
Collective Bias's Trends
Collective Bias Blogs
January 25, 2019
Get Your Game Plan Ready
Get Your Game Plan Ready The “Big Game” is just a week away and the implications for advertisers surrounding Super Bowl […]
The post Get Your Game Plan Ready appeared first on Collective Bias.
December 06, 2018
Maximize Your Holiday Ad Spend
Three Ways To Maximize You Holiday Ad Spend During the holidays all brands and advertisers are vying for the consumer’s […]
The post Maximize Your Holiday Ad Spend appeared first on Collective Bias.
November 28, 2018
If Your Brand’s Influencer Seems Too Good to Be True, Watch Out
At Adweek’s Elevate: Influencer event, Collective Bias’ Leah Logan spoke during a fireside chat dubbed “Combating Fraud in Influencer […]
The post If Your Brand’s Influencer Seems Too Good to Be True, Watch Out appeared first on Collective Bias.
November 21, 2018
Influencer Highlight: Bella Bucchiotti
Influencer Highlight: Bella Bucchiotti This is Bella Bucchiotti: traveler, dog mom, foodie, and lifestyle influencer. She is inspirational and encouraging […]
The post Influencer Highlight: Bella Bucchiotti appeared first on Collective Bias.
November 14, 2018
Bring the Holidays Home: How Our Influencers Are Celebrating the Season
Bring the Holidays Home: How Our Influencers Are Celebrating the Season With the holidays approaching, consumers look to influencers for […]
The post Bring the Holidays Home: How Our Influencers Are Celebrating the Season appeared first on Collective Bias.
November 13, 2018
Combating Fraud in Influencer Marketing: It’s Complicated
Combating Fraud in Influencer Marketing: It’s Complicated Inauthentic behavior within influencer marketing has been a topic on everyone’s minds: How […]
The post Combating Fraud in Influencer Marketing: It’s Complicated appeared first on Collective Bias.
Collective Bias Frequently Asked Questions
When was Collective Bias founded?
Collective Bias was founded in 2009.
Who are Collective Bias key executives?
Collective Bias's key executives are Bill Sussman, Ed Riendeau and Holly Pavlika.
How many employees does Collective Bias have?
Collective Bias has 109 employees.
Who are Collective Bias competitors?
Competitors of Collective Bias include Nicjohn Media, Niche and Shuttlerock.
Where is Collective Bias headquarters?
Collective Bias headquarters is located at 19 W 44th St #514, New York.
Where are Collective Bias offices?
Collective Bias has offices in New York, Chicago, Cincinnati, Edina and in 5 other locations.
How many offices does Collective Bias have?
Collective Bias has 9 offices.
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