Collective Bias

OverviewSuggest Edit

Collective Bias’ innovative Shopper Social Media™ platform connects authentic, real-life influencer content with key audiences to impact results at a particular retailer. At the forefront of influencer marketing and measurement, Collective Bias’ proprietary data and technology enables influencer selection and management, resulting in campaigns that drive true engagement and impact sales for leading brands across multiple verticals. Collective Bias was named one of Forbes' "Most Promising Companies" three years in a row and listed in the "Inc. 5000.” Founded in 2009, the company has offices in New York, Chicago, San Francisco, Cincinnati, Minneapolis and Bentonville. Social Fabric® is Collective Bias' hand-selected community of over 5,000 shopping-focused influencers with an aggregate multi-channel reach in excess of 82 million.
TypePrivate
Founded2009
HQNew York, US
Websitecollectivebias.com
Employee Ratings4

Latest Updates

Employees (est.) (Sept 2020)71(-1%)
Cybersecurity ratingBMore

Key People/Management at Collective Bias

Bill Sussman

Bill Sussman

CEO and President
Ed Riendeau

Ed Riendeau

SVP, Infrastructure
Holly Pavlika

Holly Pavlika

SVP Strategy
Amy Callahan

Amy Callahan

Chief Client Officer and Cofounder
Ali Mirian

Ali Mirian

SVP, Product/Development/Analytics
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Collective Bias Office Locations

Collective Bias has offices in New York, Chicago, Cincinnati, Edina and in 4 other locations
New York, US (HQ)
19 W 44th St #514
Chicago, US
444 N Michigan Ave #3310
Cincinnati, US
11935 Mason Montgomery Rd #125
Edina, US
4940 W 77th St
Oakland, US
1111 Broadway, 1111 Broadway
Rogers, US
1750 S Osage Springs Dr #100
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Collective Bias Financials and Metrics

Summary Metrics

Founding Date

2009

Collective Bias total Funding

$11 m

Collective Bias latest funding size

$10.50 m

Time since last funding

7 years ago

Collective Bias investors

Collective Bias's latest funding round in April 2013 was reported to be $10.5 m. In total, Collective Bias has raised $11 m
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Collective Bias Cybersecurity Score

Cybersecurity ratingPremium dataset

B

88/100

SecurityScorecard logo

Collective Bias Online and Social Media Presence

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Collective Bias Blogs

Combating Fraud in Influencer Marketing: It’s Complicated

Combating Fraud in Influencer Marketing: It’s Complicated Inauthentic behavior within influencer marketing has been a topic on everyone’s minds: How […] The post Combating Fraud in Influencer Marketing: It’s Complicated appeared first on Collective Bias.

Spike Your Holiday Marketing Plan With Data

  Cool weather, warm drinks, and family gatherings can only mean one thing: the holiday season is upon us. With […] The post Spike Your Holiday Marketing Plan With Data appeared first on Collective Bias.

Search – Filter – Activate: Influencer Marketing in Three Easy Steps

Search – Filter – Activate: Influencer Marketing in Three Easy Steps We don’t want you to be intimidated by influencer […] The post Search – Filter – Activate: Influencer Marketing in Three Easy Steps appeared first on Collective Bias.

FitScore™: The New Standard For Influencer Selection

  Collective Bias recently announced the launch of our new AI-based influencer selection technology, FitScore™. Using advanced classification algorithms combined with […] The post FitScore™: The New Standard For Influencer Selection appeared first on Collective Bias.

FitScore: Using AI to further Results

FitScore: Using AI to Further Results Today, marketers are inundated with providers using catchy terminology like “AI,” “NLP”, and a […] The post FitScore: Using AI to further Results appeared first on Collective Bias.

Don’t Fall Into These Turkey Day Traps

The post Don’t Fall Into These Turkey Day Traps appeared first on Collective Bias.
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Collective Bias Frequently Asked Questions

  • When was Collective Bias founded?

    Collective Bias was founded in 2009.

  • Who are Collective Bias key executives?

    Collective Bias's key executives are Bill Sussman, Ed Riendeau and Holly Pavlika.

  • How many employees does Collective Bias have?

    Collective Bias has 71 employees.

  • Who are Collective Bias competitors?

    Competitors of Collective Bias include Bidtellect, Zemanta and Lumanu.

  • Where is Collective Bias headquarters?

    Collective Bias headquarters is located at 19 W 44th St #514, New York.

  • Where are Collective Bias offices?

    Collective Bias has offices in New York, Chicago, Cincinnati, Edina and in 4 other locations.

  • How many offices does Collective Bias have?

    Collective Bias has 8 offices.