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Collective Bias

OverviewSuggest Edit

Collective Bias’ innovative Shopper Social Media™ platform connects authentic, real-life influencer content with key audiences to impact results at a particular retailer. At the forefront of influencer marketing and measurement, Collective Bias’ proprietary data and technology enables influencer selection and management, resulting in campaigns that drive true engagement and impact sales for leading brands across multiple verticals. Collective Bias was named one of Forbes' "Most Promising Companies" three years in a row and listed in the "Inc. 5000.” Founded in 2009, the company has offices in New York, Chicago, San Francisco, Cincinnati, Minneapolis and Bentonville. Social Fabric® is Collective Bias' hand-selected community of over 5,000 shopping-focused influencers with an aggregate multi-channel reach in excess of 82 million.
TypePrivate
Founded2009
HQNew York, NY, USMap
Websitecollectivebias.com
Employee Ratings4More
Overall CultureB-More
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Recent NewsAll News

Latest Updates

Employees (est.) (Apr 2021)60
Cybersecurity ratingAMore

Key People/Management at Collective Bias

Bill Sussman

Bill Sussman

CEO and President
Ed Riendeau

Ed Riendeau

SVP, Infrastructure
Holly Pavlika

Holly Pavlika

SVP Strategy
Amy Callahan

Amy Callahan

Chief Client Officer and Cofounder
Ali Mirian

Ali Mirian

SVP, Product/Development/Analytics
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Collective Bias Office Locations

Collective Bias has offices in New York, Chicago, Cincinnati, Edina and in 4 other locations
New York, NY, US (HQ)
19 W 44th St #514
Chicago, IL, US
444 N Michigan Ave #3310
Cincinnati, OH, US
11935 Mason Montgomery Rd #125
Edina, MN, US
4940 W 77th St
Oakland, CA, US
1111 Broadway, 1111 Broadway
Rogers, AR, US
1750 S Osage Springs Dr #100
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Collective Bias Financials and Metrics

Summary Metrics

Founding Date

2009

Collective Bias total Funding

$11 m

Collective Bias latest funding size

$10.5 m

Time since last funding

8 years ago

Collective Bias investors

Updata Partners, John Andrews, Ken Barnett
Collective Bias's latest funding round in April 2013 was reported to be $10.5 m. In total, Collective Bias has raised $11 m
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Collective Bias Cybersecurity Score

Cybersecurity ratingPremium dataset

A

90/100

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Collective Bias Online and Social Media Presence

Collective Bias's Trends

Embed Graph

Collective Bias Company Culture

  • Overall Culture

    B-

    78/100

  • CEO Rating

    A+

    85/100

  • Compensation

    F

    33/100

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Collective Bias Blogs

April 21, 2021

Just because retailers can’t lower interchange fees doesn’t mean they can’t save money.

Just because retailers can’t lower interchange fees doesn’t mean they can’t save money. Pia Ostos, Sr… Wed, 04/21/2021 - 10:51am Can retailers lower interchange fees? The simple answer is no, because interchange fees ha…
April 20, 2021

Sending Returned Products to Landfills Echoes Mom’s Wrath

Sending Returned Products to Landfills Echoes Mom’s Wrath Rob Zomok, EVP… Tue, 04/20/2021 - 8:00am Remember when Mom used to chide you for throwing away things that she thought were still useful? You can hear her voice …
April 19, 2021

October 2020 Inmar Intelligence Stockpile Survey

October 2020 Inmar Intelligence Stockpile Survey Anonymous (not verified) Mon, 04/19/2021 - 1:49pm This survey captured insights into consumers' bulk purchase plans in anticipation of a wintertime resurgence of Covid-19…
April 19, 2021

Build a smarter, more comprehensive strategy to attract all types of back-to-school shoppers.

Build a smarter, more comprehensive strategy to attract all types of back-to-school shoppers. Brooke Pianalto Mon, 04/19/2021 - 10:02am Marketers and shoppers are already beginning to plan for the new school year ahead.…
April 13, 2021

Breaking research reveals that retail media networks are vital, not niche

Breaking research reveals that retail media networks are vital, not niche Steve Ustaris,… Tue, 04/13/2021 - 8:47am We recently conducted a survey of 200 retail professionals about their existing or planned retail media …
April 09, 2021

5 Ways to Measure Your Influencer Marketing Campaigns

5 Ways to Measure Your Influencer Marketing Campaigns Sarah Hughes, … Fri, 04/09/2021 - 9:00am Measuring the success of an influencer campaign and proving a positive ROI has long been a struggle for marketers. The main …
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 Collective Bias Frequently Asked Questions

  • When was Collective Bias founded?

    Collective Bias was founded in 2009.

  • Who are Collective Bias key executives?

    Collective Bias's key executives are Bill Sussman, Ed Riendeau and Holly Pavlika.

  • How many employees does Collective Bias have?

    Collective Bias has 60 employees.

  • Who are Collective Bias competitors?

    Competitors of Collective Bias include Bidtellect, Linktree and Lumanu.

  • Where is Collective Bias headquarters?

    Collective Bias headquarters is located at 19 W 44th St #514, New York.

  • Where are Collective Bias offices?

    Collective Bias has offices in New York, Chicago, Cincinnati, Edina and in 4 other locations.

  • How many offices does Collective Bias have?

    Collective Bias has 8 offices.