Collective Bias
OverviewSuggest Edit
Collective Bias’ innovative Shopper Social Media™ platform connects authentic, real-life influencer content with key audiences to impact results at a particular retailer. At the forefront of influencer marketing and measurement, Collective Bias’ proprietary data and technology enables influencer selection and management, resulting in campaigns that drive true engagement and impact sales for leading brands across multiple verticals. Collective Bias was named one of Forbes' "Most Promising Companies" three years in a row and listed in the "Inc. 5000.” Founded in 2009, the company has offices in New York, Chicago, San Francisco, Cincinnati, Minneapolis and Bentonville.
Social Fabric® is Collective Bias' hand-selected community of over 5,000 shopping-focused influencers with an aggregate multi-channel reach in excess of 82 million.
| Type | Private | |
| Founded | 2009 | |
| HQ | New York, US | Map |
| Website | collectivebias.com | |
| Employee Ratings | More |
Latest Updates
| Employees (est.) (Sept 2020) | 71 | (-1%) |
| Cybersecurity rating | B | More |
Key People/Management at Collective Bias
Bill Sussman
CEO and President
Ed Riendeau
SVP, Infrastructure
Holly Pavlika
SVP Strategy
Amy Callahan
Chief Client Officer and Cofounder
Ali Mirian
SVP, Product/Development/Analytics
Collective Bias Office Locations
Collective Bias has offices in New York, Chicago, Cincinnati, Edina and in 4 other locations
New York, US (HQ)
19 W 44th St #514
Chicago, US
444 N Michigan Ave #3310
Cincinnati, US
11935 Mason Montgomery Rd #125
Edina, US
4940 W 77th St
Oakland, US
1111 Broadway, 1111 Broadway
Rogers, US
1750 S Osage Springs Dr #100
Collective Bias Financials and Metrics
Summary Metrics
Founding Date | 2009 |
Collective Bias total Funding | $11 m |
Collective Bias latest funding size | $10.50 m |
Time since last funding | 7 years ago |
Collective Bias investors | Updata Partners, John Andrews, Ken Barnett |
Collective Bias's latest funding round in April 2013 was reported to be $10.5 m. In total, Collective Bias has raised $11 m
Collective Bias Cybersecurity Score
Collective Bias Online and Social Media Presence
26.52k Twitter followers
Collective Bias has 26.52k Twitter Followers. The number of followers has decreased 0.3% month over month and decreased 1.9% quarter over quarter
Collective Bias's Trends
Collective Bias Blogs
November 13, 2018
Combating Fraud in Influencer Marketing: It’s Complicated
Combating Fraud in Influencer Marketing: It’s Complicated Inauthentic behavior within influencer marketing has been a topic on everyone’s minds: How […]
The post Combating Fraud in Influencer Marketing: It’s Complicated appeared first on Collective Bias.
November 07, 2018
Spike Your Holiday Marketing Plan With Data
Cool weather, warm drinks, and family gatherings can only mean one thing: the holiday season is upon us. With […]
The post Spike Your Holiday Marketing Plan With Data appeared first on Collective Bias.
October 29, 2018
Search – Filter – Activate: Influencer Marketing in Three Easy Steps
Search – Filter – Activate: Influencer Marketing in Three Easy Steps We don’t want you to be intimidated by influencer […]
The post Search – Filter – Activate: Influencer Marketing in Three Easy Steps appeared first on Collective Bias.
October 26, 2018
FitScore™: The New Standard For Influencer Selection
Collective Bias recently announced the launch of our new AI-based influencer selection technology, FitScore™. Using advanced classification algorithms combined with […]
The post FitScore™: The New Standard For Influencer Selection appeared first on Collective Bias.
October 19, 2018
FitScore: Using AI to further Results
FitScore: Using AI to Further Results Today, marketers are inundated with providers using catchy terminology like “AI,” “NLP”, and a […]
The post FitScore: Using AI to further Results appeared first on Collective Bias.
August 30, 2018
Don’t Fall Into These Turkey Day Traps
The post Don’t Fall Into These Turkey Day Traps appeared first on Collective Bias.
Collective Bias Frequently Asked Questions
When was Collective Bias founded?
Collective Bias was founded in 2009.
Who are Collective Bias key executives?
Collective Bias's key executives are Bill Sussman, Ed Riendeau and Holly Pavlika.
How many employees does Collective Bias have?
Collective Bias has 71 employees.
Who are Collective Bias competitors?
Competitors of Collective Bias include Bidtellect, Zemanta and Lumanu.
Where is Collective Bias headquarters?
Collective Bias headquarters is located at 19 W 44th St #514, New York.
Where are Collective Bias offices?
Collective Bias has offices in New York, Chicago, Cincinnati, Edina and in 4 other locations.
How many offices does Collective Bias have?
Collective Bias has 8 offices.
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