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Collective Bias

OverviewSuggest Edit

Collective Bias’ innovative Shopper Social Media™ platform connects authentic, real-life influencer content with key audiences to impact results at a particular retailer. At the forefront of influencer marketing and measurement, Collective Bias’ proprietary data and technology enables influencer selection and management, resulting in campaigns that drive true engagement and impact sales for leading brands across multiple verticals. Collective Bias was named one of Forbes' "Most Promising Companies" three years in a row and listed in the "Inc. 5000.” Founded in 2009, the company has offices in New York, Chicago, San Francisco, Cincinnati, Minneapolis and Bentonville. Social Fabric® is Collective Bias' hand-selected community of over 5,000 shopping-focused influencers with an aggregate multi-channel reach in excess of 82 million.
TypePrivate
Founded2009
HQNew York, NY, USMap
Websitecollectivebias.com
Employee Ratings4More
Overall CultureB-More
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Recent NewsAll News

Latest Updates

Employees (est.) (Jul 2021)61
Cybersecurity ratingBMore

Key People/Management at Collective Bias

Bill Sussman

Bill Sussman

CEO and President
Ed Riendeau

Ed Riendeau

SVP, Infrastructure
Holly Pavlika

Holly Pavlika

SVP Strategy
Amy Callahan

Amy Callahan

Chief Client Officer and Cofounder
Ali Mirian

Ali Mirian

SVP, Product/Development/Analytics
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Collective Bias Office Locations

Collective Bias has offices in New York, Chicago, Cincinnati, Edina and in 4 other locations
New York, NY, US (HQ)
19 W 44th St #514
Chicago, IL, US
444 N Michigan Ave #3310
Cincinnati, OH, US
11935 Mason Montgomery Rd #125
Edina, MN, US
4940 W 77th St
Oakland, CA, US
1111 Broadway, 1111 Broadway
Rogers, AR, US
1750 S Osage Springs Dr #100
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Collective Bias Financials and Metrics

Summary Metrics

Founding Date

2009

Collective Bias total Funding

$11 m

Collective Bias latest funding size

$10.5 m

Time since last funding

8 years ago

Collective Bias investors

Updata Partners, John Andrews, Ken Barnett
Collective Bias's latest funding round in April 2013 was reported to be $10.5 m. In total, Collective Bias has raised $11 m
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Collective Bias Cybersecurity Score

Cybersecurity ratingPremium dataset

B

86/100

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Collective Bias Online and Social Media Presence

Collective Bias's Trends

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Collective Bias Company Culture

  • Overall Culture

    B-

    78/100

  • CEO Rating

    A+

    85/100

  • Compensation

    F

    33/100

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Collective Bias Blogs

July 27, 2021

Hybrid shopping is here to stay. Have you embraced an omnichannel approach?

Hybrid shopping is here to stay. Have you embraced an omnichannel approach? Anonymous (not verified) Tue, 07/27/2021 - 4:37pm The grocery shopper journey is an ever-changing maze. With so many channels to choose from, i…
July 27, 2021

Choosing a Reverse Logistics Provider: What You Need to Ask

Choosing a Reverse Logistics Provider: What You Need to Ask Ken Bays, VP S… Tue, 07/27/2021 - 8:00am With product returns growing exponentially alongside increasing e-commerce and in-store sales, it’s never been more cr…
July 23, 2021

Who’s Going to Pay for All This E-commerce?

Who’s Going to Pay for All This E-commerce? Ken Bays, VP S… Fri, 07/23/2021 - 10:02am Online shoppers have become used to free shipping on purchases and returns. And omni-channel retailers and dedicated online sellers h…
July 22, 2021

Your Retail Marketing Platform Should Power In-Store Media Just as Effectively as It Does Online Advertising

Your Retail Marketing Platform Should Power In-Store Media Just as Effectively as It Does Online Advertising Kate Barnhill,… Thu, 07/22/2021 - 1:13pm In a recent article, Steve Ustaris, VP Marketing at Inmar Intelligenc…
July 21, 2021

DIGITAL TRANSFORMATION REQUIRES MORE THAN SMART TECHNOLOGY. 4 KEY INSIGHTS.

DIGITAL TRANSFORMATION REQUIRES MORE THAN SMART TECHNOLOGY. 4 KEY INSIGHTS. L. David Mount… Wed, 07/21/2021 - 1:23pm The goal of digital transformation is to create a competitive advantage by leveraging technology inves…
July 20, 2021

These Social Platforms Are Making Big Social Commerce Moves. Here’s An Early Look.

These Social Platforms Are Making Big Social Commerce Moves. Here’s An Early Look. Griffin Thomas… Tue, 07/20/2021 - 12:46pm While the marketing industry has remained largely fixated on social commerce titans like Insta…
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 Collective Bias Frequently Asked Questions

  • When was Collective Bias founded?

    Collective Bias was founded in 2009.

  • Who are Collective Bias key executives?

    Collective Bias's key executives are Bill Sussman, Ed Riendeau and Holly Pavlika.

  • How many employees does Collective Bias have?

    Collective Bias has 61 employees.

  • Who are Collective Bias competitors?

    Competitors of Collective Bias include Izea, Bidtellect and Linktree.

  • Where is Collective Bias headquarters?

    Collective Bias headquarters is located at 19 W 44th St #514, New York.

  • Where are Collective Bias offices?

    Collective Bias has offices in New York, Chicago, Cincinnati, Edina and in 4 other locations.

  • How many offices does Collective Bias have?

    Collective Bias has 8 offices.