OverviewSuggest Edit

Fluent (formerly known as Cogint) is a company specialized in data-driven digital marketing services. It also provides customer acquisition services by operating digital marketing campaigns, connecting its advertiser clients with consumers. The Company supplies data and performance-based marketing executions to consumer brands, direct marketers, and agencies across a range of industries.

TypePublic
Founded2014
Websitefluentco.com
Employee Ratings3.5
Overall CultureA-

Latest Updates

Employees (est.) (Dec 2019)188(+11%)
Job Openings15
Revenue (FY, 2020)$310.7 M(+11%)
Share Price (Oct 2021)$2.3
Cybersecurity ratingAMore
Discover new suppliers and conduct deeper comparison analysis with Craft for EnterpriseLearn more
Banner background

Key People/Management at Fluent

Ryan Schulke

Ryan Schulke

CEO, Founder
Matt Conlin

Matt Conlin

President, Founder
Matthew Conlin

Matthew Conlin

Director
Alex Mandel

Alex Mandel

CFO
Donald Mathis

Donald Mathis

Independent Director
Don Patrick

Don Patrick

COO
Show more

Fluent Office Locations

Fluent has an office in New York
New York, NY, US
300 Vesey St
Show all (1)

Fluent Financials and Metrics

Fluent Revenue

Fluent's revenue was reported to be $310.72 m in FY, 2020
USD

Revenue (FY, 2020)

310.7m

Net income (FY, 2020)

2.2m

EBIT (FY, 2020)

8.4m

Market capitalization (22-Oct-2021)

179.9m

Closing stock price (22-Oct-2021)

2.3

Cash (31-Dec-2020)

21.1m

EV

209.0m
Fluent's current market capitalization is $179.9 m.
Annual
USDFY, 2011FY, 2012FY, 2013FY, 2015FY, 2016FY, 2017FY, 2018FY, 2019FY, 2020

Revenue

55.6m2.9m14.1m186.8m220.3m250.3m281.7m310.7m

Revenue growth, %

369%1226%18%

Cost of goods sold

45.8m1.8m10.3m133.8m147.4m161.6m

Gross profit

9.8m1.1m3.8m53.0m72.9m88.7m
Quarterly
USDQ3, 2017Q2, 2018Q3, 2018Q1, 2019Q2, 2019Q3, 2019Q1, 2020Q2, 2020Q3, 2020

Revenue

57.2m56.9m66.5m66.6m70.6m64.6m78.9m71.5m78.3m

Cost of goods sold

37.7m33.9m39.1m44.8m49.1m

Gross profit

19.6m23.0m27.4m21.7m21.4m

Gross profit Margin, %

34%40%41%33%30%
Annual
USDFY, 2011FY, 2012FY, 2013FY, 2015FY, 2016FY, 2017FY, 2018FY, 2019FY, 2020

Cash

4.6m7.2m5.6m13.5m10.1m16.6m17.8m18.7m21.1m

Accounts Receivable

15.8m143.0k1.6m21.2m31.0m37.9m48.7m60.9m62.7m

Prepaid Expenses

9.5m273.0k799.0k2.9m2.1m2.4m2.0m1.9m2.4m

Current Assets

32.9m7.5m8.0m37.6m43.1m57.0m68.4m81.5m86.2m
Quarterly
USDQ3, 2017Q2, 2018Q3, 2018Q1, 2019Q2, 2019Q3, 2019Q1, 2020Q2, 2020Q3, 2020

Cash

10.3m10.1m17.4m18.7m21.8m24.2m13.1m20.2m15.4m

Accounts Receivable

37.1m38.0m39.7m44.0m45.7m45.7m61.0m55.3m59.4m

Prepaid Expenses

2.3m1.8m1.8m2.6m2.5m2.0m1.9m2.0m2.9m

Current Assets

49.8m49.9m58.9m65.3m70.0m72.0m76.0m77.5m77.7m
Annual
USDFY, 2011FY, 2012FY, 2013FY, 2015FY, 2016FY, 2017FY, 2018FY, 2019FY, 2020

Net Income

(13.5m)8.8m(3.9m)(84.5m)(29.1m)(53.2m)(17.9m)(1.7m)2.2m

Depreciation and Amortization

385.0k133.0k381.0k841.0k12.6m14.2m13.2m13.9m15.3m

Accounts Payable

5.1m(661.0k)151.0k3.6m(3.1m)249.0k6.0m(13.9m)

Cash From Operating Activities

(2.9m)(6.0m)(5.1m)(10.7m)2.1m2.4m23.5m26.0m20.3m
Quarterly
USDQ2, 2017Q3, 2017Q2, 2018Q3, 2018Q1, 2019Q2, 2019Q3, 2019Q1, 2020Q2, 2020Q3, 2020

Net Income

(33.1m)(47.2m)(24.0m)(19.6m)1.0m1.8m(2.7m)408.0k860.0k2.0m

Depreciation and Amortization

6.9m10.5m6.7m10.0m3.3m6.6m10.3m3.7m7.6m11.5m

Accounts Payable

448.0k(2.3m)1.3m(159.0k)(1.6m)(1.6m)1.9m(5.7m)(10.0m)(14.1m)

Cash From Operating Activities

2.7m(2.9m)4.6m16.6m5.2m13.1m26.6m(247.0k)9.8m12.9m
USDFY, 2011

Financial Leverage

-3.8 x
Show all financial metrics

Fluent Operating Metrics

FY, 2015FY, 2016

Consumers in Database

120 m130 m

Survey Responses

1.2 b3 b

Survey Responses per day

5.5 m7 m

Unique Email Addresses in Database

224 m
Show all operating metrics

Fluent Acquisitions / Subsidiaries

Company NameDateDeal Size
AdParlorJune 19, 2019$10 m

Fluent Revenue Breakdown

Embed Graph

Fluent revenue breakdown by geographic segment: 95.9% from United States and 4.1% from Other

Fluent Cybersecurity Score

Cybersecurity ratingPremium dataset

A

95/100

SecurityScorecard logo

Fluent Online and Social Media Presence

Embed Graph

Fluent Company Culture

  • Overall Culture

    A-

    86/100

  • CEO Rating

    A+

    92/100

  • Compensation

    B

    81/100

Learn more on Comparably

Fluent News and Updates

Fluent Ranked in Five Leading Categories in Adjust’s First-Ever Partner Benchmarks Report

The leading performance marketing company ranked in the top 20 for both Global and North American markets, with multiple wins for advertising innovation in gaming The leading performance marketing company ranked in the top 20 for both Global and North American markets, with multiple wins for adverti…

Get Fluent Fast With italki's Language Challenge

You can learn a foreign language in just 50 days (or less)

Fluent Gamifies Language Learning Through Its Ubiquitous, Immersive Technology Platform

Learning a foreign language is a non-trivial endeavor. Fluent is an immersive language learning ecosystem that allows users to learn foreign languages passively.

Fluent by Cansortium Opens New Dispensary in Fruitland Park, Florida

MIAMI, Sept. 16, 2021 /PRNewswire/ - Fluent by Cansortium Inc. (CSE: TIUM.U) (OTCQX: CNTMF) ("Fluent," "Cansortium," or the "Company"), a vertically-integrated cannabis company operating under the Fluent™ brand, today announced the opening of Fluent Fruitland Park, the Company's 27th...

Fluent Enhances National Australia Bank's Global FX Capabilities

Fluent Trade Technologies' award-winning technology is powering National Australia Bank's global FX activity

Fluent Strengthens Customer Acquisition Capabilities for its Growing Roster of Global Brands with Full Acquisition of Winopoly, LLC

Leading Performance Marketing Company Also Launches Fluent Sales Solutions – a New Business Division Focused on Delivering End-to-End Omnichannel Consumer Acquisition Solutions to Advertisers Leading Performance Marketing Company Also Launches Fluent Sales Solutions – a New Business Division Focused…
Show more

Fluent Blogs

Fluent to Support Minority and Women-Owned Businesses with Annual $250K Digital Marketing Program

Fluent's Business Empowerment Program is designed to help minority and women-owned businesses succeed in today’s digital economy. The post Fluent to Support Minority and Women-Owned Businesses with Annual $250K Digital Marketing Program appeared first on Fluent, Inc..

Fluent Announces Launch of Enhanced Performance Marketing Platform Powered by AWS

Upgrades to Fluent’s marketing technology stack are part of the company’s long-standing investment in technology, analytics, and product innovation. The AWS partnership and accompanying product enhancements will support Fluent’s plans for international expansion and help drive continued growth for k…

Fluent Plans to Accelerate International Expansion in Response to Increased Demand from Advertisers

Fluent’s expansion into additional international markets will enhance its ability to provide end-to-end customer acquisition solutions for advertisers, while further strengthening existing relationships with media partners operating across the globe. The post Fluent Plans to Accelerate International…

Fluent, Inc. Announces Donation of $100,000 to Benefit COVID-19 Relief Efforts

Funds will go to Sheltering Arms, an NYC-based social services organization and longtime beneficiary of Fluent’s support, as well as United Way, a non-profit dedicated to improving lives by mobilizing the caring power of communities around the world. The post Fluent, Inc. Announces Donation of $100,…

New COVID-19 U.S. Consumer Sentiment Survey Reveals a 70% Spike in Overall Nervousness among American Adults Over the Last 20 Days

For its first installment of Fluent Pulse, Fluent conducted a survey of over 1.85 million opted-in U.S. adults. As of March 30, the survey revealed a 70% spike in overall nervousness among Americans ages 18+ over the last 20 days. The post New COVID-19 U.S. Consumer Sentiment Survey Reveals a 70% Sp…

Fluent Demonstrates Commitment to Consumer Privacy and Choice by Partnering with Jornaya to Ensure TCPA Compliance on Leads

Fluent’s relationship with Jornaya will not only provide our advertiser clients with clear and readily-accessible proof of consent on leads collected by Fluent, but it is also a reflection of our company’s commitment to honoring consumer privacy and preference. The post Fluent Demonstrates Commitme…
Show more

Fluent Frequently Asked Questions

  • When was Fluent founded?

    Fluent was founded in 2014.

  • Who are Fluent key executives?

    Fluent's key executives are Ryan Schulke, Matt Conlin and Matthew Conlin.

  • How many employees does Fluent have?

    Fluent has 188 employees.

  • What is Fluent revenue?

    Latest Fluent annual revenue is $310.7 m.

  • What is Fluent revenue per employee?

    Latest Fluent revenue per employee is $1.7 m.

  • Who are Fluent competitors?

    Competitors of Fluent include 6D Global Technologies, Pierry Software and FCB/SIX.

  • Where are Fluent offices?

    Fluent has an office in New York.

  • How many offices does Fluent have?

    Fluent has 1 office.