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cloud.IQ is an automated conversion rate optimisation platform for e-commerce. Brands using our conversion technology convert more customers and recover lost sales to improve site conversion and grow online revenue by 12%. Powered by real-time data and analytics, our proven re-marketing and cart recovery technology is used to optimise the entire customer journey without requiring any changes to your website, so you can easily turn more browsers into buyers. cloud.IQ is the only platform that can re-market to customers using PayPal that abandon your site, further increasing reach to increase online revenue even more.
HQLondon, GB
Employee Ratings4

Latest Updates

Employees (est.) (Jan 2020)114(-5%)
Revenue (FY, 2018)£2.7 M(+31%)

Key People/Management at cloud.IQ

James Critchley

James Critchley

Co-Founder & CEO
Paul Phillips

Paul Phillips

Co-Founder & CTO
Tim Perks

Tim Perks

Tim Renew

Tim Renew

Chief Revenue Officer
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cloud.IQ Office Locations

cloud.IQ has offices in London, Cardiff, San Jose, Sydney and in 1 other location
London, GB (HQ)
40 Islington High St, Islington
Cardiff, GB
Morgan Arcade
London, GB
77 Leadenhall St
Sydney, AU
350 George St
Madrid, ES
Paseo de la Castellana, 77
San Jose, US
333 W San Carlos St
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cloud.IQ Financials and Metrics

Summary Metrics

Founding Date


cloud.IQ total Funding

$18.5 m

cloud.IQ latest funding size

$5.25 m

Time since last funding

2 years ago

cloud.IQ investors

cloud.IQ's latest funding round in July 2017 was reported to be $5.3 m. In total, cloud.IQ has raised $18.5 m
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cloud.IQ Revenue

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cloud.IQ's revenue was reported to be £2.71 m in FY, 2018

Revenue (FY, 2018)


Gross profit (FY, 2018)


Gross profit margin (FY, 2018), %


Net income (FY, 2018)


EBIT (FY, 2018)


Cash (31-Dec-2018)

GBPFY, 2016FY, 2017FY, 2018



Cost of goods sold


Gross profit


Gross profit Margin, %

GBPFY, 2014FY, 2015FY, 2016FY, 2017FY, 2018



Accounts Receivable


Current Assets

GBPY, 2018



Financial Leverage

-1.6 x
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cloud.IQ Online and Social Media Presence

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cloud.IQ Blogs

Cloud IQ named One to Watch in The Sunday Times Best Companies 2019 Survey

Cloud IQ completed the Best Companies survey to see how we measured up against other similar companies in the UK. We were delighted to receive the ‘One to Watch’ accreditation.It's well known that companies with a highly engaged workforce outperform other companies, but more than that …

Your 2019 ecommerce calendar

2019 has arrived and online sales are projected to be higher than ever before. Consumers are expected to spend a massive $600 billion more than they did last year. The year's packed full of major events that will see spikes in sales for both retail and ecommerce. With so much going on…

How to maximise online sales this Christmas

It’s the most wonderful time of the year... for eCommerce businesses. The Christmas season is nearly upon us and it’s a great opportunity to boost your online conversions during this hectic holiday period. After all, who wants to go out and battle through the crowds Christmas shopping …

Cloud IQ ranked 32 in the Deloitte UK Technology Fast 50

We’re delighted to announce that we’ve been ranked number 32 in the Deloitte UK Technology Fast 50 2018.

9 tips to nail your sales this Black Friday

In 2017, UK shoppers spent £3bn on Black Friday alone, and reports show that more and more consumers are heading online to get the best deals on Black Friday rather than shopping in store. The Black Friday and Cyber Monday (BFCM) period is now one of the most important dates in the e-com…
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cloud.IQ Frequently Asked Questions

  • When was cloud.IQ founded?

    cloud.IQ was founded in 2012.

  • Who are cloud.IQ key executives?

    cloud.IQ's key executives are James Critchley, Paul Phillips and Tim Perks.

  • How many employees does cloud.IQ have?

    cloud.IQ has 114 employees.

  • What is cloud.IQ revenue?

    Latest cloud.IQ annual revenue is £2.7 m.

  • What is cloud.IQ revenue per employee?

    Latest cloud.IQ revenue per employee is £23.7 k.

  • Who are cloud.IQ competitors?

    Competitors of cloud.IQ include Tokopedia, ARI Network Services and Lightspeed.

  • Where is cloud.IQ headquarters?

    cloud.IQ headquarters is located at 40 Islington High St, Islington, London.

  • Where are cloud.IQ offices?

    cloud.IQ has offices in London, Cardiff, San Jose, Sydney and in 1 other location.

  • How many offices does cloud.IQ have?

    cloud.IQ has 6 offices.