CircleUp is an online private company investment platform. They provide accredited investors free access to direct investments in high-growth consumer product and retail private companies that were previously difficult to identify and access. For retail and consumer product entrepreneurs, they offer an efficient way to access a network of sophisticated investors as well as value added partners. Typical investments on CircleUp are food, personal care, pet product, apparel or retail/restaurant companies with >$500K in revenue and are looking to raise $100,000 to $2.0 million in growth equity. A highly selective percentage of companies that apply are listed on their site. As the largest equity based crowdfunding site, CircleUp provides not only access to interesting consumer and retail private company investments, but also a wide ranging, sophisticated investor network. Their investor base includes retail and consumer product industry experts, venture capital, private equity and other financial professionals, business leaders, angel investors and others interested in expanding their investment portfolios with private company investments. Investors can review a curated list of private company investments, ask questions to the management team, request product samples and complete their private company investment online via CircleUp.
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HQSan Francisco, US
Size (employees)85 (est)+3%
CircleUp was founded in 2012 and is headquartered in San Francisco, US
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Key People/Management at CircleUp

Ryan Caldbeck

Ryan Caldbeck

Founder and CEO
Gunthar Hartwig

Gunthar Hartwig

Director of Product Design
Rory Eakin

Rory Eakin

Founder & COO
Ben Lee

Ben Lee

Director of Business Development
Lucas Huizar

Lucas Huizar

Head of Legal Affairs
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CircleUp Office Locations

CircleUp has offices in San Francisco and New York
San Francisco, US (HQ)
818 Mission St
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CircleUp Financials and Metrics

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Founding Date


CircleUp total Funding

$53 m

CircleUp latest funding size

$30 m

Time since last funding

3 years ago

CircleUp investors

CircleUp's latest funding round in November 2015 was reported to be $30 m. In total, CircleUp has raised $53 m
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CircleUp Online and Social Media Presence

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CircleUp News and Updates

Crowdfunding 2018 Global Market Key Players – Kickstarter, Indiegogo, Patreon Tilt, CircleUp, Angel List – Analysis and Forecast to 2023 Presents “Global Crowdfunding Market 2018 by Manufacturers, Countries, Type and Application, Forecast to 2023” New Document to its Studies Database Posted via Industry Today. Follow us on Twitter @IndustryToday

Why This Startup Wants to Humanize Pet Food

NomNomNow Raises $10 Million to build out its fresh pet food e-commerce business.

CircleUp creates CircleUp Growth Partners, raises $125 mln fund

San Francisco-based CircleUp, which operates an investment marketplace focused on early-stage consumer brands, announced today it raised a $125 million fund, CircleUp Growth Partners, which closed at 25 percent above its $100 million target. The firm, led by Managing Directors Alison Ryu and Ben Lee…
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CircleUp Blogs

Craft Cider Is on the Rise in the US. Why Is No One Talking About It?

I attended graduate school across the pond in England. In addition to quickly picking up on the differences between American and British humor, Californian vs English weather, and left vs right side of the road, another difference I noticed during my time abroad was how much more prolific cider is i…

The Future of Private Investing Part V: Getting the deal done – from outreach to close

Part I: Why we want to build a systematic investing strategy Part II:  The operational hurdle of valuing companies at scale Part III: Other investors in the ecosystem Part IV: How systematic investing will help entrepreneurs For many founders, the sheer amount of time it takes to pitch investors, ne…

CircleUp25 Data Dive: Skincare Good Enough to Eat – Credo, Youth to the People, Herbivore

By William Dowling and Samara Flug Looking at the ingredients of Youth to the People’s moisture cream or their face oil can feel a bit like staring up at the menu of a smoothie bar.  The Superberry Hydrating oil, made up of maqui berry, acai, prickly pear and goji, sounds refreshingly sweet while th…

The Rise of the VC Platform: Implications for Consumer Investing

PART I: A NEED FOR DIFFERENTIATION IN VENTURE CAPITAL If your only impression of Venture Capital (VC) came from what you read or saw in the news, you’d think that VC is a guaranteed way to make money.  With “Unicorn” becoming a household term, celebrities like Kobe Bryant and others making millions …

Using Data Science to Test Investing Hypotheses – A CircleUp Capability

Some believe that AI alone will solve age old problems – that enthusiast who watches every single show Netflix recommends. Others trust their own judgement over the recommendation of machines – that cab driver that takes a “secret shortcut” even though Google Maps tells him/her it’s slower. At Circl…

Why I joined CircleUp

Throughout my career, I have been fortunate to work with a top tier investment bank and leading quant hedge fund. I had the chance to build mathematical models for multi-million dollar private investments at Goldman Sachs, and manage a billion dollar systematic macro fund at AQR Capital. Two absolut…
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CircleUp Company Life and Culture

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