CircleUp is an online private company investment platform. They provide accredited investors free access to direct investments in high-growth consumer product and retail private companies that were previously difficult to identify and access. For retail and consumer product entrepreneurs, they offer an efficient way to access a network of sophisticated investors as well as value added partners. Typical investments on CircleUp are food, personal care, pet product, apparel or retail/restaurant companies with >$500K in revenue and are looking to raise $100,000 to $2.0 million in growth equity. A highly selective percentage of companies that apply are listed on their site. As the largest equity based crowdfunding site, CircleUp provides not only access to interesting consumer and retail private company investments, but also a wide ranging, sophisticated investor network. Their investor base includes retail and consumer product industry experts, venture capital, private equity and other financial professionals, business leaders, angel investors and others interested in expanding their investment portfolios with private company investments. Investors can review a curated list of private company investments, ask questions to the management team, request product samples and complete their private company investment online via CircleUp.
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Employee Rating

HQSan Francisco, US
Size (employees)89 (est)+4%
CircleUp was founded in 2012 and is headquartered in San Francisco, US
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Key People/Management at CircleUp

Ryan Caldbeck

Ryan Caldbeck

Founder and CEO
Gunthar Hartwig

Gunthar Hartwig

Director of Product Design
Rory Eakin

Rory Eakin

Founder & COO
Ben Lee

Ben Lee

Director of Business Development
Lucas Huizar

Lucas Huizar

Head of Legal Affairs
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CircleUp Office Locations

CircleUp has offices in San Francisco and New York
San Francisco, US (HQ)
818 Mission St
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CircleUp Financials and Metrics

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Founding Date


CircleUp total Funding

$53 m

CircleUp latest funding size

$30 m

Time since last funding

3 years ago

CircleUp investors

CircleUp's latest funding round in November 2015 was reported to be $30 m. In total, CircleUp has raised $53 m
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CircleUp Online and Social Media Presence

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CircleUp News and Updates

Crowdfunding 2018 Global Market Key Players – Kickstarter, Indiegogo, Patreon Tilt, CircleUp, Angel List – Analysis and Forecast to 2023 Presents “Global Crowdfunding Market 2018 by Manufacturers, Countries, Type and Application, Forecast to 2023” New Document to its Studies Database Posted via Industry Today. Follow us on Twitter @IndustryToday

Why This Startup Wants to Humanize Pet Food

NomNomNow Raises $10 Million to build out its fresh pet food e-commerce business.

CircleUp creates CircleUp Growth Partners, raises $125 mln fund

San Francisco-based CircleUp, which operates an investment marketplace focused on early-stage consumer brands, announced today it raised a $125 million fund, CircleUp Growth Partners, which closed at 25 percent above its $100 million target. The firm, led by Managing Directors Alison Ryu and Ben Lee…
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CircleUp Blogs

Why We Invested in Heyday

We are thrilled to announce our recent investment in Heyday. Founded by Adam Ross and Michael Pollak in 2015, Heyday is a skincare services platform that provides customers personalized facial treatments, curated product recommendations, and expert advice. Heyday delivers a new model: an omnichannel…

Why We Invested in Pop & Bottle

We are excited to announce our investment in Pop & Bottle. Founded by Blair Fletcher and Jash Mehta and based in San Francisco, Pop & Bottle manufactures plant-rich ready to drink superfood lattes. Consumers are drawn to the creamy smooth texture and the all-natural organic ingredients inclu…

Reflections on the Annual Food & Nutrition Conference

A few weeks ago, I attended the Annual Food & Nutrition Conference and Expo (FNCE) in Washington D.C., where I had the opportunity to see some newly emerging dietary trends. The conference is an annual gathering of nutritionists and dietitians; brands have the opportunity to reach this community…

Digital Marketing 101 [webinar]

Learn how to scale your business in today’s digital world. From detailed case studies to insights on how to execute digital marketing best practices, you’ll learn the basics from Jim Huffman of GrowthHit. This webinar covers: –Digital Marketing 101 –How to Know You’re Ready for Growth –How to Setup …

CircleUp at Grace Hopper: The Degree of Interpretability in ML depending on your Problem Space

Earlier this year, we hinted that our Product Manager, Malavica Sridhar, was presenting at the annual Grace Hopper conference this fall in Houston, TX. The following is adapted from her presentation. Introduction: Why Interpretability Matters At CircleUp, our goal is to systematize early-stage priva…

Why I Joined CircleUp: Building the Future of Private Investing

I recently joined CircleUp after spending the past six and a half years at Uber, scaling the business from operating in a handful of US cities to the ubiquitous global operation it is today. Expanding Uber into new countries around the world required designing and operationalizing highly scalable an…
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CircleUp Company Life and Culture

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CircleUp Frequently Asked Questions

  • When was CircleUp founded?

    CircleUp was founded in 2012.

  • Who are CircleUp key executives?

    CircleUp's key executives are Ryan Caldbeck, Gunthar Hartwig and Rory Eakin.

  • How many employees does CircleUp have?

    CircleUp has 89 employees.

  • Who are CircleUp competitors?

    Competitors of CircleUp include Seedrs, and Angels Den.

  • Where is CircleUp headquarters?

    CircleUp headquarters is located at 818 Mission St, San Francisco.

  • Where are CircleUp offices?

    CircleUp has offices in San Francisco and New York.

  • How many offices does CircleUp have?

    CircleUp has 2 offices.