OverviewSuggest Edit

Centro is a company providing unified software and services for digital advertisers. Its digital platform, Basis, is a media automation and intelligence solution that supports the planning, reporting, and financial reconciliation of direct, programmatic, search, and social media.

HQChicago, IL, US
Employee Ratings4
Overall CultureB

Latest Updates

Employees (est.) (Sept 2021)1,080(+6%)
Job Openings90
Cybersecurity ratingCMore

Key People/Management at Centro

Shawn Riegsecker

Shawn Riegsecker

Chief Executive Officer & Founder
Tyler Kelly

Tyler Kelly

Katie Risch

Katie Risch

Chief Marketing Officer
Emily Barron

Emily Barron

Executive Vice President Talent & Development
Michael Freiman

Michael Freiman

Chief Technology Officer
Hiten Mistry

Hiten Mistry

Chief Product Officer
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Centro Office Locations

Centro has offices in Chicago, Birmingham, Boston, Dallas and in 6 other locations
Chicago, IL, US (HQ)
9 E Madison St
Birmingham, MI, US
330 Hamilton Row
Boston, MA, US
501 Boylston St 10th fl
Dallas, TX, US
5307 E Mockingbird Ln
Denver, CO, US
1200 17th St 27th floor
Marina del Rey, CA, US
4640 Admiralty Way #500
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Centro Financials and Metrics

Summary Metrics

Founding Date


Centro total Funding

$52.5 m

Centro latest funding size

$30 m

Time since last funding

6 years ago

Centro investors

Centro's latest funding round in May 2015 was reported to be $30 m. In total, Centro has raised $52.5 m
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Centro Operating Metrics

Aug, 2021



Patent Applications (US)


Patents (US)

1.05 k

Trademarks (US)

1.7 k
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Centro Acquisitions / Subsidiaries

Company NameDateDeal Size
Centro Canada Acquisition Company Inc
Quanticmind, Inc.

Centro Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

Centro Online and Social Media Presence

Embed Graph

Centro Company Culture

  • Overall Culture



  • CEO Rating



  • Compensation



  • Diversity



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Centro News and Updates

Huawei pone en marcha su Centro de Innovación y Experiencia 5G en Reino Unido

PEKÍN, 18 de diciembre de 2019 /PRNewswire/ -- Reportaje y videorreportaje de China.org.cn titulado "Huawei pone en marcha su Centro de innovación y experiencia 5G en Reino Unido". Huawei es el proveedor líder mundial de tecnología de información y comunicación, y actualmente coopera con...

Oportunidades para la Bahía de Guangdong-Hong Kong-Macao en el Centro Intern. de Convenciones y Exposiciones de Zhuhai

El Centro Internacional de Convenciones y Exposiciones de Zhuhai es el anfitrión de la Cumbre y la Expo, proporcionando más oportunidades para el área de la Bahía de Guangdong-Hong Kong-Macao ZHUHAI, China, 30 de octubre de 2019 /PRNewswire/ -- Desde el 21 al 23 de octubre, la Cumbre...

El Centro Internacional de Convenciones y Exposiciones de Zhuhai es la sede de cumbres y exposiciones que ofrece más oportunidades para el área metropolitana de la bahía de Guangdong-Hong Kong-Macao

ZHUHAI, China, 29 de octubre de 2019 /PRNewswire/ -- El Centro Internacional de Convenciones y Exposiciones de Zhuhai (Zhuhai International Convention and Exhibition Center), situado en la provincia de Guangdong (China), fue la sede desde el 21 hasta el 23 de octubre de la Macao-Zhuhai...

Rueda de prensa: Mission Neighborhood Centers, Inc. (MNC) devela sus planes para abrir un nuevo Centro de Desarrollo Infantil en la antigua estación de policía del distrito de Mission

SAN FRANCISCO, 24 de septiembre de 2019 /PRNewswire-HISPANIC PR WIRE/ -- Mission Neighborhood Centers, Inc. (MNC) cerró el depósito en custodia del edificio en el 1240 de Valencia Street, una antigua estación de policía que en breve abrirá sus puertas como nuevo centro de educación para...

President Trump Visits El Centro, California, An Area Hard-Hit By California's Minimum Wage Law

As Pres. Trump tours California’s Imperial Valley—a rich agricultural region overshadowed by its far larger counterpart, the Central Valley, 200 miles to the northwest—he may want to focus on the negative effects that California’s minimum wage law is having on the non-urban parts of the state.

Sandvik Coromant inaugura Centro Tecnológico em Jundiaí (SP)

JUNDIAÍ, Brasil, 25 de março de 2019 /PRNewswire/ -- A Sandvik Coromant recebeu clientes, parceiros e a imprensa em sua nova sede e centro tecnológico no Brasil, o Sandvik Coromant Center. O encontro foi na cidade de Jundiaí (SP). A inauguração aconteceu no último dia 20. "Estamos...
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Centro Blogs

3 Tips for Cannabis and CBD Advertisers

Can you smell that? Smells like… change. As of January 2020, 33 states have legalized medicinal marijuana use, and 11 have approved recreational sales. The cannabis industry is growing rapidly, with states across the country rolling out new regulations every week. No one is shying away from the mass…

Ask the Expert: What’s the Programmatic Forecast for 2020?

‘Ask the Expert’ is a series that breaks down the tools, tech, and trends you’ve been hearing about in the trade pubs and around the office. We ask our in-house experts the tough questions and write up the answers in bite-sized pieces for your reading pleasure. This month’s topic? Programmatic adver…

DIAL: Digital Innovations Awesome List (February 2020)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To make that easier, we’ve compiled all the articles, reports, and other bits of awesomeness you may have missed, but should definitely read. Enjoy our latest list below! What a $5.6M Super Bowl…

OTT Inventory Sees Spike, Facebook Less So in Iowa and New Hampshire

There have also been price increases on premium direct placement digital inventory, including on YouTube where campaigns have been able to pre-book spots up to 120 days in advance. Looking ahead in the calendar, South Caroline and Nevada aren’t yet seeing the same demand. Thought that could easily c…

Advanced TV: A Cost-Effective Approach to Super Bowl Ads

Hut-hut-HIKE! Super Bowl LIV is going live on February 2nd, 2020. It’s the ultimate face-off of between two of the best professional football teams of the season, and the ultimate opportunity for brands to reach millions of viewers. The Super Bowl is more than just a football game held on the first …

Programmatic Helping Advertisers To Create, Buy Longer, Interactive TV Ad Segments

“Centro’s ad platform, Basis, recently became certified on Hulu’s private marketplace, which means the company’s customers have the ability to gain cross-channel video advertising capabilities through programmatic ad buys that reach 72 million viewers watching on connected TVs and other devices.” Re…
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Centro Frequently Asked Questions

  • When was Centro founded?

    Centro was founded in 2001.

  • Who are Centro key executives?

    Centro's key executives are Shawn Riegsecker, Tyler Kelly and Katie Risch.

  • How many employees does Centro have?

    Centro has 1,080 employees.

  • Who are Centro competitors?

    Competitors of Centro include Integral Ad Science, Mediaocean and Havas Media.

  • Where is Centro headquarters?

    Centro headquarters is located at 9 E Madison St, Chicago.

  • Where are Centro offices?

    Centro has offices in Chicago, Birmingham, Boston, Dallas and in 6 other locations.

  • How many offices does Centro have?

    Centro has 10 offices.