Cello Competitors and Similar CompaniesClear all

Cello's competitors and similar companies include Wayfair and Bedre Nætter.

	Cello Cello is an exporter of household products.	Wayfair Wayfair (formerly known as CSN Stores) is an online retailer of home products.	Bedre Nætter Bedre Nætter is an online retailer of beds and accessories.
Founding Date	Founding Date 1987	Founding Date 2002	Founding Date 2013
Type	Type Private	Type Public	Type Subsidiary
Tags	Tags Retail consumer goods ecommerce home & garden	Tags Retail consumer goods ecommerce furniture home & garden	Tags Retail consumer goods ecommerce home & garden mattress
Locations	Locations Mumbai, IN HQ Mumbai, IN	Locations Boston, US HQ Berlin, DE London, GB Boston, US Brunswick, US Bryan, US Ogden, US see more	Locations Aarhus, DK HQ
Employees	Employees 6932% increase	Employees 15,7456% decrease	Employees 333% decrease
Financial
Gross profit	Gross profit N/A	Gross profit $3.8b (FY, 2025)	Gross profit kr22.8m (FY, 2021)
Net income	Net income N/A	Net income ($313m) (FY, 2025)	Net income kr2.2m (FY, 2021)

For sources of this data, please see the company profile

Boston, US

Employees

15,745↓ 6% decrease

Wayfair (formerly known as CSN Stores) is an online retailer of home products.

Aarhus, DK

Bedre Nætter is an online retailer of beds and accessories.

Financial