Celect

Celect is a predictive analytics platform that enables retail buyers, merchandisers, planners and inventory analysts to increase sales, margins, and reduce markdowns by placing the right product, in the right place, at the right time - across all channels. By turning big data into smart data, Celect allows retailers to understand how an individual customer shopping at a specific location chooses from an assortment of products. The Celect Choice Engine enables retail buyers, merchandisers, planners and inventory analysts to increase sales, margins, and reduce markdowns by placing the right product, in the right place, at the right time - across all channels. The technology builds on a fundamental advance in customer choice modeling and machine learning called by MIT’s Computer Science and Artificial Intelligence Laboratory.