Celect is a predictive analytics platform that enables retail buyers, merchandisers, planners and inventory analysts to increase sales, margins, and reduce markdowns. It develops the Celect Choice Engine. The company specializes in customer choice modeling. 

Parent CompanyNike
HQBoston, MA, US
Cybersecurity ratingAMore
Celect was founded in 2013 and is headquartered in Boston, MA, US

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Key People/Management at Celect

John Andrews

John Andrews

Jose Chan

Jose Chan

VP of Business Development
Rob Desmond

Rob Desmond

VP of Sales
Vivek Farias

Vivek Farias

Andrew Fink

Andrew Fink

VP of Customer Success
Matt McKinnon

Matt McKinnon

Head of Talent Management
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Celect Office Locations

Celect has an office in Boston
Boston, MA, US (HQ)
129 South St
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Celect Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$30.2 m


In total, Celect had raised $30.2 m. Celect is a subsidiary of Nike

Celect Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

Celect Online and Social Media Presence

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Celect News and Updates

Nike acquires A.I. platform Celect, hoping to better predict shopping behavior

After years of scooping up brands like Converse and Hurley, Nike is focused on buying technologies.

Celect Adds Technology Veterans to Management Team

BOSTON, March 20, 2019 /PRNewswire/ -- Celect, a market leader in predictive analytics and inventory optimization for retailers, today announced the appointment of Andrea Morgan-Vandome as chief marketing officer and Keith Morrison as vice president of engineering to fuel the company's...

Celect raises $15 million to help stores predict sales with AI

Boston-based startup Celect has raised $15 million to develop artificial intelligence (AI) that predicts shopper behavior.

ALDO Group Chooses Celect To Optimize Omnichannel Fulfillment With Advanced Analytics

BOSTON, June 12, 2018 /PRNewswire/ -- Celect, a market leader in predictive analytics and inventory optimization for retailers, announced today that the ALDO Group, a world-leading creator and operator of desirable footwear and accessory brands, is leveraging advanced analytics across...

Celect Frequently Asked Questions

  • When was Celect founded?

    Celect was founded in 2013.

  • Who are Celect key executives?

    Celect's key executives are John Andrews, Jose Chan and Rob Desmond.

  • How many employees does Celect have?

    Celect has 12 employees.

  • Who are Celect competitors?

    Competitors of Celect include Placer, Shelvspace and GearLaunch.

  • Where is Celect headquarters?

    Celect headquarters is located at 129 South St, Boston.

  • Where are Celect offices?

    Celect has an office in Boston.

  • How many offices does Celect have?

    Celect has 1 office.