![]() hpi Protecting the motor industry from fraud, driving up your sales, looking after your customers. The genuine article since 1938. | ![]() TrueCar TrueCar (formerly known as Zag Sales Strategy) is a company that provides automotive digital marketplace solutions. | ||
Founding Date | Founding Date 2013 | Founding Date 1938 | Founding Date 2005 |
Type | Type Private | Type Private | Type Public |
Tags | |||
Locations | Locations London, GB HQ | Locations Leeds, GB HQ | Locations Santa Monica, US HQ |
Employees | Employees 11 | Employees 49 | Employees 32427% decrease |
Financial | |||
Revenue (est.) | Revenue (est.) N/A | Revenue (est.) £41.4m (FY, 2018) | Revenue (est.) $175.6m (FY, 2024) |
Net income | Net income N/A | Net income £25.7m (FY, 2018) | Net income ($31m) (FY, 2024) |
Funding | |||
Total funding raised | Total funding raised $ 5.4m | Total funding raised N/A | Total funding raised $ 332.4m |

Protecting the motor industry from fraud, driving up your sales, looking after your customers. The genuine article since 1938.
View company
TrueCar (formerly known as Zag Sales Strategy) is a company that provides automotive digital marketplace solutions.
View company