Carwow is a platform for buying new cars from franchise dealers. The platform uses the reverse marketplace model to remove the need for buyers to negotiate with car sellers - users choose the car they would like to buy, along with the various specifications and features, then receive offers directly from dealers. Carwow also provides information to prospective purchasers and gives feedback on rogue dealers.

London, GB
Size (employees)
178 (est)+3%
Carwow was founded in 2013 and is headquartered in London, GB
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Key People/Management at Carwow

James Hind

James Hind

Alexandra Margolis

Alexandra Margolis

Co-Founder, Creative Director
David Santoro

David Santoro

Co-Founder, CTO
John Miele

John Miele

Sales Director
Federico Rebora

Federico Rebora

Senior Developer
Adam Ruaux

Adam Ruaux

Head of Marketing Analytics
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Carwow Office Locations

Carwow has offices in London, Munich and Manchester
London, GB (HQ)
6th Floor, New Penderel House, 283-288 High Holborn London
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Carwow Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$90.2 m

Latest funding size

$39 m

Time since last funding

a year ago


Carwow's latest funding round in July 2017 was reported to be $39 m. In total, Carwow has raised $90.2 m. Carwow's latest valuation is reported to be £49.8 m.
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Carwow Financials

Carwow's revenue was reported to be £8.98 m in FY, 2016

Revenue (FY, 2016)

9 m

Gross profit (FY, 2016)

8.5 m

Gross profit margin (FY, 2016), %


Net income (FY, 2016)

(6.2 m)

EBITDA (FY, 2016)

(6.3 m)

EBIT (FY, 2016)

(6.4 m)

Market valuation

49.8 m

Cash (31-Dec-2016)

6.5 m
GBPFY, 2010FY, 2015FY, 2016


3.3 m9 m

Cost of goods sold

14.7 k197.6 k470.5 k

Gross profit

3.1 m8.5 m

Gross profit Margin, %

GBPFY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016


871 3.1 k5.8 k125.1 k5.1 m12 m6.5 m

Accounts Receivable

58 16 64.5 k268 k576.3 k1.5 m

Current Assets

3.7 k3.2 k5.8 k189.6 k5.4 m15.3 m9.5 m


713 718 1.1 k3 k12 k204 k415.2 k
GBPFY, 2010FY, 2015FY, 2016

Net Income

(18 k)(2.6 m)(6.2 m)

Cash From Operating Activities

(5.4 m)(5.2 m)

Cash From Financing Activities

12.4 m1.9 k

Net Change in Cash

6.8 m(5.5 m)
GBPY, 2016


119.3 k

Financial Leverage

1.1 x
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Carwow Online and Social Media Presence

Embed Graph
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Carwow News and Updates

Carwow backer Episode 1 revs up with new £60m venture capital fund

Episode 1, the software-focused venture capital firm, has launched a new £60m fund to seed UK entrepreneur-led companies. The Enterprise Capital Fund is 60 per cent larger that Episode 1's first, and received investment from the likes of the British Business Bank and later-stage venture capital f…

UK-based Carwow raises £30 million for its online car marketplace

London-based Carwow, an online car marketplace, has raised £30 million in a Series C funding round. The investment was led by Virtuvian Partners, with participation from previous investors Accel Partners and Balderton Capital. The company has raised a total of £48 million. The post UK-based Carwow r…
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