has been committed to solving the complex care challenges that impact families, caregivers, employers, and care service companies. 
Spanning child care to senior care, pet care, housekeeping and more, we provide a sweeping array of services for families and caregivers to find, manage and pay for care or find employment. These include: a comprehensive suite of safety tools and resources members may use to help make more informed hiring decisions - such as third-party background check services, monitored messaging, and tips on hiring best practices; easy ways for caregivers to be paid online or via mobile app; and household payroll and tax services provided by HomePay and the Benefit Bucks program, a peer-to-peer pooled, portable benefits platform funded by household employer contributions which provides caregivers access to professional benefits.

Company Growth (employees)
Waltham, US
Size (employees)
412 (est)-3%
Website was founded in 2006 and is headquartered in Waltham, US

Key People at

Sheila Lirio Marcelo

Sheila Lirio Marcelo

Founder, Chairwoman & CEO
Dave Krupinski

Dave Krupinski

Co-founder & CTO
Erica Landry Scheik

Erica Landry Scheik

Chief Brand Officer Office Locations has offices in Waltham, North Sydney, Berlin, Vancouver and in 13 other locations
Waltham, US (HQ)
201 Jones Road
Zürich, CH
94 Limmatquai
Vancouver, CA
W Pender St
Berlin, DE
1 Amtsgerichtspl.
North Sydney, AU
2 15 Mount St Data and Metrics Financial Metrics's revenue was reported to be $161.8 m in FY, 2016 which is a 17% increase from the previous period.

Revenue (FY, 2016)

161.8 m

Revenue growth (FY, 2015 - FY, 2016), %


Gross profit (FY, 2016)

129.9 m

Gross profit margin (FY, 2016), %


Net income (FY, 2016)

7 m

EBIT (FY, 2016)

1.6 m

Market capitalization (27-Jun-2017)

446.7 m

Closing share price (27-Jun-2017)


Cash (31-Dec-2016)

61.1 m's current market capitalization is $446.7 m.
USDFY, 2014FY, 2015FY, 2016


116.7 m138.7 m161.8 m

Revenue growth, %


Cost of goods sold

30.3 m26.1 m31.8 m

Gross profit

86.4 m112.6 m129.9 m

Gross profit Margin, %


R&D expense

17 m19.8 m20.4 m

General and administrative expense

30.1 m30.2 m31.9 m

Operating expense total

163.6 m128 m128.3 m


(77.2 m)(15.4 m)1.6 m

EBIT margin, %


Pre tax profit

(81 m)(16.7 m)567 k

Income tax expense

(752 k)(1.2 m)(1.3 m)

Net Income

(80.3 m)(35 m)7 m
USDFY, 2014FY, 2015FY, 2016


71.9 m61.2 m61.1 m

Accounts Receivable

2.6 m3.1 m2.8 m


8 m2.6 m3.8 m

Current Assets

86.1 m71 m88.2 m


6.3 m6.4 m4.9 m


68.7 m58.6 m57.9 m

Total Assets

173.1 m142.5 m155.2 m

Accounts Payable

5.5 m3.2 m2.5 m

Current Liabilities

42.2 m46.9 m31.3 m

Additional Paid-in Capital

277.6 m283.7 m255 m

Retained Earnings

(159.9 m)(194.9 m)(187.8 m)

Total Equity

118.1 m88.3 m66.9 m

Financial Leverage

1.5 x1.6 x2.3 x
USDFY, 2014FY, 2015FY, 2016

Net Income

(80.3 m)(35 m)7 m

Depreciation and Amortization

5.4 m5.2 m3.7 m

Accounts Receivable

(892 k)(604 k)281 k


(432 k)2.1 m(589 k)

Accounts Payable

1.1 m(588 k)(688 k)

Cash From Operating Activities

41.9 m(10.6 m)15.1 m

Purchases of PP&E

(3 m)(4.4 m)(244 k)

Cash From Investing Activities

(29.3 m)(4.3 m)(15.6 m)

Cash From Financing Activities

94.6 m(1.1 m)

Income Taxes Paid

94 k171 k177 k
Y, 2016

Financial Leverage

2.3 x Operating Metrics's Monthly Unique Visitors was reported to be 8.7 m in FY, 2016, which is a 16% increase from the previous period
FY, 2013Q1, 2014Q2, 2014Q3, 2014FY, 2014Q1, 2015Q2, 2015Q3, 2015FY, 2015Q1, 2016Q2, 2016Q3, 2016FY, 2016Q2, 2017

Monthly Unique Visitors

6.3 m6.4 m7.5 m8.7 m




9.7 m10.71 m11.83 m13.28 m13.79 m15.24 m16.11 m17.83 m18.38 m19.54 m20.7 m21.97 m22.83 m24.03 m

Paying Families

180 k205 k237 k222 k230 k238 k296 k266 k272 k252 k291 k274 k292 k


5.82 m6.44 m7.45 m7.61 m8.64 m8.92 m10.11 m10.27 m10.95 m11.59 m12.38 m12.9 m13.59 m


4.89 m5.39 m5.83 m6.18 m6.61 m7.19 m7.72 m8.11 m8.59 m9.11 m9.59 m9.93 m10.44 m

Monthly Average Revenue per Paying Family

$37$37$39$35$36$37$39$40$38$39$40$41 Market Value History Revenue Breakdown Job Categories Online and Social Media Presence Company Life and Culture

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