Captive Media

Captive Media's interactive screens are a world-first. For venues, a unique, premium differentiator. For advertisers, an effective media channel at the point of sale. Since January 2014, we have been creating the world's first interactive washroom media network, which is now live across London, UK. For more information, visit www.captive-media.co.uk Our units are 'retrofitted' above the urinal bowl, requiring only power and internet connections and no change to the existing fittings. They contain a patented heat detection system, which allows a user to play an interactive game on the screen when approached. The units are all remotely networked, allowing us to monitor usage, update games and content, and check for any issues. They are waterproof, vandal-proof to an industrial standard, and entirely self-contained. We hope to provide differentiation and value to venues through providing a surprising, enjoyable and memorable experience for customers and clientele, and boosting loyalty, retention, and sales in turn. Moreover, we hope to provide a valuable and unique channel for advertisers, by targeting customers when they are out and enjoying themselves with our digital place-based system, in an interruptive and unforgettable manner via advertisements and gamification of products and brands. On this page, you'll find a full list of our Products & Services. Watch our product in action on a video, view customer and client testimonials, and browse the results of our case studies on the system's effectiveness.
Company Growth (employees)
Type
Private
HQ
London, GB
Founded
2011
Size (employees)
8 (est)
Captive Media was founded in 2011 and is headquartered in London, GB

Captive Media Office Locations

Captive Media has an office in London
London, GB (HQ)
5 Bonhill St

Captive Media Data and Metrics

Summary Metrics

Founding Date

2011

Total Funding

$1.8 m

Latest funding size

$1.1 m

Time since last funding

over 1 year

Investors

Captive Media's latest funding round in January 2016 was reported to be $1.1 m. In total, Captive Media has raised $1.8 m

Captive Media Financial Metrics

Captive Media's revenue was reported to be £164 k in FY, 2015 which is a 89% increase from the previous period.
GBP

Revenue (FY, 2015)

164 k

Revenue growth (FY, 2014 - FY, 2015), %

89%

Gross profit (FY, 2015)

(8.7 k)

Gross profit margin (FY, 2015), %

(5%)

Net income (FY, 2015)

(456.1 k)

Cash (31-Dec-2015)

125.6 k
GBPFY, 2013FY, 2014FY, 2015

Revenue

85.9 k86.9 k164 k

Revenue growth, %

1%89%

Cost of goods sold

113.4 k84.5 k172.8 k

Gross profit

(27.5 k)2.4 k(8.7 k)

Gross profit Margin, %

(32%)3%(5%)

Operating expense total

337.7 k354.3 k447.4 k

Pre tax profit

(365.1 k)(352 k)(456.1 k)

Net Income

(365.1 k)(352 k)(456.1 k)
GBPFY, 2013FY, 2014FY, 2015

Cash

166.8 k241.3 k125.6 k

Accounts Receivable

11 k14 k11.8 k

Current Assets

320.1 k481.8 k387.3 k

PP&E

33.3 k20.2 k22.6 k

Goodwill

79.8 k22.8 k

Total Assets

433.2 k524.8 k409.9 k

Accounts Payable

56.1 k48 k20.4 k

Current Liabilities

82 k76 k44.2 k

Total Liabilities

261.8 k243.3 k137.1 k

Retained Earnings

(365.1 k)(352 k)(456.1 k)

Total Equity

171.4 k281.5 k272.8 k

Financial Leverage

2.5 x1.9 x1.5 x
GBPY, 2015

Revenue/Employee

15.9 k

Financial Leverage

1.5 x

Captive Media Online and Social Media Presence

Captive Media Company Life and Culture

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