Canaccord Genuity Group (formerly Canaccord Financial and Cannacord Capital) is a financial services firm that specializes in the securities industry. It operates in two business segments: Wealth Management and Capital Markets. The Wealth Management segment provides services such as investment portfolio management, tax and estate planning, insurance, investment strategies, generational wealth transfer, etc. The Capital Markets segment focuses on supporting mid-market companies, offering advisory mandates, capital raising and liquidity support, and other solutions.