Over the past 40 years, The Cambridge Group has applied its superior understanding of profitable demand to help its clients develop and execute targeted business strategies to dramatically improve their revenue. We apply our Demand Strategy™ across all industries, which helps our clients align their infrastructure, businesses and resources to meet marketplace demand in a way that’s meaningfully differentiated from their competitors. In 2009, The Cambridge Group became a wholly owned subsidiary of Nielsen. Together, no other company provides a more complete understanding of consumers.