Byyd is a mobile Demand-side Platform (DSP) that enables advertisers to connect with precisely targeted mobile audiences around the globe. Byyd's agency, ad exchange, trading desk and direct clients all realise competitive advantage from its cookieless tracking, smart algorithms, programmatic buying and ability to harness the value of big data. Using Byyd's natively mobile technology, with a choice of SaaS or managed models, they can run performance, rich media and video ad campaigns across a wide range of inventory sources to drive direct response, increase consumer engagement and build brand awareness. Byyd is headquartered in London with further operations in Paris and Munich.
Company Growth (employees)
Type
Private
HQ
London, GB
Founded
2008
Size (employees)
13 (est)+30%
Website
byyd.me
byyd was founded in 2008 and is headquartered in London, GB

byyd Office Locations

byyd has an office in London
London, GB (HQ)
The Tower Building 11 York Rd

byyd Metrics

Summary Metrics

Founding Date

2008

Total Funding

$8.1 m

Latest funding size

$7.5 m

Time since last funding

over 5 years

Investors

byyd's latest funding round in September 2011 was reported to be $7.5 m. In total, byyd has raised $8.1 m

byyd Financial Metrics

Revenue (2014)

£9.4 m

Revenue growth (2013-14), %

40%

Gross profit

£3.6 m

Gross profit margin (2014), %

38%
byyd's revenue was reported to be £9.4 m in FY, 2014 which is a 40.3% increase from the previous period.
FY, 2012FY, 2013FY, 2014

Revenue

£6.7 m£6.7 m£9.4 m

Revenue growth, %

1%40%

Cost of goods sold

£4.6 m£4.6 m£5.8 m

Gross profit

£2.1 m£2.2 m£3.6 m

Gross profit Margin, %

31%32%38%

Operating expense total

£7.4 m£7.1 m£7.7 m

byyd Online Presence

byyd Company Life

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