Byyd is a mobile Demand-side Platform (DSP) that enables advertisers to connect with precisely targeted mobile audiences around the globe. Byyd's agency, ad exchange, trading desk and direct clients all realise competitive advantage from its cookieless tracking, smart algorithms, programmatic buying and ability to harness the value of big data. Using Byyd's natively mobile technology, with a choice of SaaS or managed models, they can run performance, rich media and video ad campaigns across a wide range of inventory sources to drive direct response, increase consumer engagement and build brand awareness. Byyd is headquartered in London with further operations in Paris and Munich.
Type
Private
HQ
London, GB
Founded
2008
Employees
16 (est)-5%
byyd was founded in 2008 and is headquartered in London, GB

Key People at byyd

Victor Malachard

Victor Malachard

CEO
Wes Biggs

Wes Biggs

CTO

byyd Locations

London, GB

byyd Metrics

byyd Summary

Founding Date

2008

Total Funding

$8.1 M

Latest funding size

$7.5 M

Time since last funding

about 5 years

Investors

byyd's latest funding round of $7.5 M was in September 2011. In total, byyd has raised $8.1 M.

byyd Financials

byyd's revenue was £9.43 M in FY, 2014 which is 40.29% increase from the previous period.
FY, 2012FY, 2013FY, 2014

Revenue

£6.67 M£6.72 M£9.43 M

Revenue growth, %

0.8%40.3%

Cost of sales

£4.6 M£4.56 M£5.82 M

Gross profit

£2.07 M£2.16 M£3.61 M

Gross profit Margin, %

31.0%32.2%38.3%

Operating expense total

£7.39 M£7.09 M£7.75 M
13% of current employees of byyd are female and 87% are male.

byyd Company Life

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