Byyd is a mobile Demand-side Platform (DSP) that enables advertisers to connect with precisely targeted mobile audiences around the globe. Byyd's agency, ad exchange, trading desk and direct clients all realise competitive advantage from its cookieless tracking, smart algorithms, programmatic buying and ability to harness the value of big data. Using Byyd's natively mobile technology, with a choice of SaaS or managed models, they can run performance, rich media and video ad campaigns across a wide range of inventory sources to drive direct response, increase consumer engagement and build brand awareness. Byyd is headquartered in London with further operations in Paris and Munich.
Company Growth (employees)
London, GB
Size (employees)
10 (est)-9%
byyd was founded in 2008 and is headquartered in London, GB

Key People at byyd

Victor Malachard

Victor Malachard

Wes Biggs

Wes Biggs


byyd Office Locations

byyd has office in London
London, GB

byyd Metrics

byyd Summary

Founding Date


Total Funding

$8.1 m

Latest funding size

$7.5 m

Time since last funding

over 5 years


We estimate that byyd's latest funding round in September 2011 was $7.5 m. In total, byyd has raised $8.1 m

byyd Financials

We estimate that byyd's revenue is £6.7 m in FY, 2012 which is a 0.8% decrease from the previous period.
FY, 2012FY, 2013FY, 2014


£6.7 m£6.7 m£9.4 m

Revenue growth, %


Cost of sales

£4.6 m£4.6 m£5.8 m

Gross profit

£2.1 m£2.2 m£3.6 m

Gross profit Margin, %


Operating expense total

£7.4 m£7.1 m£7.7 m
We estimate that byyd's current employees are approximately 13% female and 87% male.

byyd Online Presence

byyd Company Life

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