Byyd is a mobile Demand-side Platform (DSP) that enables advertisers to connect with precisely targeted mobile audiences around the globe. Byyd's agency, ad exchange, trading desk and direct clients all realise competitive advantage from its cookieless tracking, smart algorithms, programmatic buying and ability to harness the value of big data. Using Byyd's natively mobile technology, with a choice of SaaS or managed models, they can run performance, rich media and video ad campaigns across a wide range of inventory sources to drive direct response, increase consumer engagement and build brand awareness. Byyd is headquartered in London with further operations in Paris and Munich.
Company Growth (employees)
London, GB
Size (employees)
13 (est)
byyd was founded in 2008 and is headquartered in London, GB

byyd Office Locations

byyd has an office in London
London, GB (HQ)
The Tower Building 11 York Rd

byyd Data and Metrics

Summary Metrics

Founding Date


Total Funding

$8.1 m

Latest funding size

$7.5 m

Time since last funding

almost 6 years


byyd's latest funding round in September 2011 was reported to be $7.5 m. In total, byyd has raised $8.1 m

byyd Financial Metrics

byyd's revenue was reported to be £9.4 m in FY, 2014 which is a 40% increase from the previous period.

Revenue (FY, 2014)

9.4 m

Revenue growth (FY, 2013 - FY, 2014), %


Gross profit (FY, 2014)

3.6 m

Gross profit margin (FY, 2014), %


Net income (FY, 2014)

(3.9 m)

Cash (31-Dec-2014)

1 m
GBPFY, 2012FY, 2013FY, 2014


6.7 m6.7 m9.4 m

Revenue growth, %


Cost of goods sold

4.6 m4.6 m5.8 m

Gross profit

2.1 m2.2 m3.6 m

Gross profit Margin, %


Operating expense total

7.4 m7.1 m7.7 m

Pre tax profit

(5.8 m)(7.1 m)(4.2 m)

Net Income

(5.3 m)(6.8 m)(3.9 m)
GBPFY, 2012FY, 2013FY, 2014


623.8 k714.8 k1 m

Accounts Receivable

1.6 m2.6 m2.1 m

Current Assets

2.9 m4.2 m3.7 m


90.1 k72.8 k68.8 k

Total Assets

3 m4.3 m3.8 m

Accounts Payable

1.3 m1.9 m1.4 m

Current Liabilities

5.4 m3.6 m4.1 m

Total Liabilities

5.4 m3.6 m4.1 m

Retained Earnings

(5.3 m)(6.8 m)(3.9 m)

Total Equity

(2.4 m)742.4 k(333.4 k)

Financial Leverage

-1.2 x5.8 x-11.3 x
GBPFY, 2012FY, 2013FY, 2014

Cash From Operating Activities

(4.9 m)(4.7 m)(3.1 m)

Cash From Financing Activities

4.9 m4.6 m2.5 m

Income Taxes Paid

513.4 k302.3 k362.7 k
Y, 2014

Financial Leverage

-11.3 x

Traffic Overview of byyd

byyd Online and Social Media Presence

byyd Company Life and Culture

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