Buzzoole is an influencer marketing platform that allows brands to integrate key influencers into their digital communications in an automated ROI-driven approach. Its technology analyses online conversations of all registered users across each of their social media channels. Through a semantic model, Buzzoole is able to categorise conversations and to identify the topics that users are most influential in, according to its own algorithm. This allows brands to reach out to specific influencers in their niche market in a completely automated way.