Buzzfeed is a social news and entertainment company with a focus on digital media and digital technology, providing breaking news, original reporting, entertainment and videos across the social web to the audience. It also provides social advertising that engages consumers, inspires sharing, and produces social lift or earned media.

Employee Rating

HQNew York, US
Size (employees)2,345 (est)
BuzzFeed was founded in 2006 and is headquartered in New York, US
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Key People/Management at BuzzFeed

Jonah Peretti

Jonah Peretti

Founder & CEO
Ken Lerer

Ken Lerer

Executive Chairman
Ben Smith

Ben Smith

Editor-In-Chief, BuzzFeed
Dao Nguyen

Dao Nguyen

Ze Frank

Ze Frank

Chief Research & Development Officer
John Johnson

John Johnson

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BuzzFeed Office Locations

BuzzFeed has offices in New York, Sidney, San Francisco, Los Angeles and in 4 other locations
New York, US (HQ)
111 East 18th Street 13th Floor
Los Angeles, US
12044 W Washington Blvd
San Francisco, US
989 Market St (Market Street and 6th Street)
Sidney, US
Bridge St
Sydney, AU
17-19 Bridge St
Tokyo, JP
Tokyo Garden Terrace Kioi Tower 1-3 Kioicho Chiyoda Ward
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BuzzFeed Financials and Metrics

Summary Metrics

Founding Date


BuzzFeed total Funding

$497 m

BuzzFeed latest funding size

$200 m

Time since last funding

2 years ago

BuzzFeed investors

BuzzFeed's latest funding round in November 2016 was reported to be $200 m. In total, BuzzFeed has raised $497 m. BuzzFeed's latest valuation is reported to be $1.7 b.
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BuzzFeed Revenue

BuzzFeed's revenue was reported to be $260 m in Y, 2016 which is a 52.9% increase from the previous period.

Revenue (Y, 2016)


Revenue growth (Y, 2015 - Y, 2016), %


Market valuation

USDY, 2015EY, 2016E



Revenue growth, %

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BuzzFeed Operating Metrics

BuzzFeed's Monthly Unique Visitors was reported to be 165 m in Jan, 2018.
Jan, 2014Jul, 2014Jan, 2015Jul, 2015Jan, 2016Jul, 2016Jan, 2017Apr, 2017Jul, 2017Aug, 2017Sep, 2017Oct, 2017Nov, 2017Dec, 2017Jan, 2018Jun, 2018

Digital Page Views

357.91 m402.06 m483.29 m488.58 m486.88 m471.47 m521.05 m660.70 m462.93 m

Global Monthly Content Views

9 b

Monthly Unique Visitors

160.30 m157.10 m197.70 m198.60 m189.30 m184.40 m197.60 m200.28 m195.04 m194.75 m176.78 m171.81 m165.78 m152.71 m164.97 m


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BuzzFeed Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
ZeegaFebruary 19, 2015
Torando LabsOctober 28, 2014
Kingfish LabsSeptember 11, 2012
YokeSeptember 11, 2012
Star.meSeptember 30, 2011

Human Capital Metrics

BuzzFeed's employees are reported to be approximately 56% female and 44% male.
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BuzzFeed Online and Social Media Presence

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BuzzFeed News and Updates

BuzzFeed and other digital sites say they’re well positioned to acquire in 2019 despite a tough ad market and a chorus of doomsayers

2019 looks to be a punishing year for venture capital-backed media companies whose advertising growth has slowed. But the heads of BuzzFeed, Refinery29, and Group Nine Media say they're bullish on their futures. The execs say they're well positioned because they've been diversifying beyond adverti…

BuzzFeed News launches a paid membership program (and yes, there’s a tote bag)

BuzzFeed News is giving readers a new way to support its journalism — by paying a monthly or yearly fee. BuzzFeed might not seem like the most obvious publication to ask readers for financial support, as it doesn’t really have the high-minded appeal of (say) NPR or the New Yorker. However, the compa…

As it considers mergers, BuzzFeed makes asking for money part of its revenue strategy

BuzzFeed is looking into all possible avenues for building a successful media company. BuzzFeed has always looked for new ways to make a buck, and today we see two extremely different examples of this. First, after months of quiet trialing, BuzzFeed News is making its membership program official. I…

Shares of BuzzFeed videos are nose-diving but one surprising metric is growing — and it could change how brands buy sponsored content

BuzzFeed is known for racking up millions of video views through social platforms but has recently begun fixating on social chatter within the comments of posts to gauge the success of its content. According to new research, the number of "shares" of BuzzFeed's videos has decreased 19% over the …

A visit to BuzzFeed with the people behind its pivot to video

At the Fast Company Innovation Festival, BuzzFeed executives and talent talked about how the company approaches video content. At this week’s Fast Company Innovation Festival, BuzzFeed opened up its Manhattan offices and let attendees learn more about its video strategy. Most media company these …

BuzzFeed News is partnering with Amazon to launch a book club as part of a push to create new revenue streams

BuzzFeed News is launching a book club in its continuing bid to diversify its revenue streams. The "BuzzFeed Book Club" entails access to an exclusive newsletter, a closed Facebook group, and discounts on books for members. BuzzFeed News will monetize the book club with affiliate partnerships it i…
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BuzzFeed Company Life and Culture

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BuzzFeed Frequently Asked Questions

  • When was BuzzFeed founded?

    BuzzFeed was founded in 2006.

  • Who are BuzzFeed key executives?

    BuzzFeed's key executives are Jonah Peretti, Ken Lerer and Ben Smith.

  • How many employees does BuzzFeed have?

    BuzzFeed has 2,345 employees.

  • What is BuzzFeed revenue?

    Latest BuzzFeed annual revenue is $260 m.

  • What is BuzzFeed revenue per employee?

    Latest BuzzFeed revenue per employee is $110.9 k.

  • Who are BuzzFeed competitors?

    Competitors of BuzzFeed include Vice Media, Vox Media and Mashable.

  • Where is BuzzFeed headquarters?

    BuzzFeed headquarters is located at 111 East 18th Street 13th Floor, New York.

  • Where are BuzzFeed offices?

    BuzzFeed has offices in New York, Sidney, San Francisco, Los Angeles and in 4 other locations.

  • How many offices does BuzzFeed have?

    BuzzFeed has 8 offices.