Buyapowa

Remember when nobody shopped online?
The next revolution is happening right now. This change will be just as seismic but far faster. You just need to allow it, and your own social audience will make it happen for you. Your followers will become a vibrant new channel to market. They will also act as marketing and R&D recruits who don’t need a salary, just some mutual respect. None of this is daunting. You don’t have to totally re-engineer your business; but you do need to embrace the change.
You do need help and tools from people who know exactly how to make it work, but that’s easy. That’s Buyapowa. We think social should be making you money, not costing it. Our unique e-commerce model helps you to get your social audience shopping, by giving them a genuine level of control alongside real entertainment and genuine social currency. We call the model Co-buying, and it works.
People love systems with a bit of fun to them: a game, a competition, a countdown. We also love taking on the system, getting something for nothing and gaining social kudos. Buyapowa takes these human truths and sets them to work. Same impulses, different outcome. Great trick if you can do it. We offer a richly featured platform used by the likes of J&J, Time Warner, Sony and PepsiCo to get their social audiences shopping; developed by a team of online retailers, technologists, social marketers and sales people who wrote the rule book and developed the science behind social commerce.

Company Growth (employees)
Type
Private
HQ
London, GB
Founded
2011
Size (employees)
20 (est)
Buyapowa was founded in 2011 and is headquartered in London, GB

Key People at Buyapowa

Gideon Lask

Gideon Lask

CEO & founder
Roger Andrews

Roger Andrews

COO
Dan Wagner

Dan Wagner

Chairman

Buyapowa Office Locations

Buyapowa has offices in London, New York and Paris
London, GB (HQ)
24 Greville St
Paris, FR
19 Boulevard Malesherbes
New York, US
1 Bryant Park

Buyapowa Data and Metrics

Summary Metrics

Founding Date

2011

Total Funding

$7.6 m

Latest funding size

$3 m

Time since last funding

about 2 years

Investors

Buyapowa's latest funding round in May 2015 was reported to be $3 m. In total, Buyapowa has raised $7.6 m

Buyapowa Financial Metrics

GBP

Cash (30-Jun-2016)

62.6 k
GBPFY, 2013FY, 2014FY, 2015FY, 2016

Cash

16.7 k394.1 k437.5 k62.6 k

Accounts Receivable

88.5 k377.7 k410.3 k500.8 k

Current Assets

110.7 k771.8 k847.8 k563.4 k

PP&E

2.1 k4.2 k5.5 k6.1 k

Goodwill

598.2 k649.9 k840.3 k684 k

Total Assets

711 k1.4 m1.7 m1.3 m

Accounts Payable

177.8 k758.8 k469.3 k733.3 k

Current Liabilities

177.8 k758.8 k469.3 k733.3 k

Total Liabilities

177.8 k758.8 k1.2 m1.6 m

Total Equity

533.3 k667.2 k468.6 k(385.4 k)

Financial Leverage

1.3 x2.1 x3.6 x-3.3 x
Y, 2016

Financial Leverage

-3.3 x

Buyapowa Online and Social Media Presence

Buyapowa Company Life and Culture

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