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Remember when nobody shopped online?
The next revolution is happening right now. This change will be just as seismic but far faster. You just need to allow it, and your own social audience will make it happen for you. Your followers will become a vibrant new channel to market. They will also act as marketing and R&D recruits who don’t need a salary, just some mutual respect. None of this is daunting. You don’t have to totally re-engineer your business; but you do need to embrace the change.
You do need help and tools from people who know exactly how to make it work, but that’s easy. That’s Buyapowa. We think social should be making you money, not costing it. Our unique e-commerce model helps you to get your social audience shopping, by giving them a genuine level of control alongside real entertainment and genuine social currency. We call the model Co-buying, and it works.
People love systems with a bit of fun to them: a game, a competition, a countdown. We also love taking on the system, getting something for nothing and gaining social kudos. Buyapowa takes these human truths and sets them to work. Same impulses, different outcome. Great trick if you can do it. We offer a richly featured platform used by the likes of J&J, Time Warner, Sony and PepsiCo to get their social audiences shopping; developed by a team of online retailers, technologists, social marketers and sales people who wrote the rule book and developed the science behind social commerce.

HQLondon, GB

Latest Updates

Employees (est.) (Sep 2019)53

Key People/Management at Buyapowa

Gideon Lask

Gideon Lask

CEO & Founder
Roger Andrews

Roger Andrews

Dan Wagner

Dan Wagner

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Buyapowa Office Locations

Buyapowa has offices in London, New York and Paris
London, GB (HQ)
24 Greville St
Paris, FR
19 Boulevard Malesherbes
New York, US
1 Bryant Park
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Buyapowa Financials and Metrics

Summary Metrics

Founding Date


Buyapowa total Funding

$7.6 m

Buyapowa latest funding size

$3 m

Time since last funding

4 years ago

Buyapowa investors

Buyapowa's latest funding round in May 2015 was reported to be $3 m. In total, Buyapowa has raised $7.6 m
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Buyapowa Revenue

Cash (30-Jun-2018)

GBPFY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018



Accounts Receivable




Current Assets

Y, 2018

Financial Leverage

-6 x
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Buyapowa Online and Social Media Presence

Embed Graph

Buyapowa Blogs

Refer-a-friend for telecoms: video

Acquiring new customers is tough. But it doesn’t need to be any more, due to the huge advances in referral marketing technology. Dozens of telecoms brands around the world are now benefitting from the award-winning Buyapowa platform, which has now generated over a billion euros of lifetime value. …

Why ethical fashion is made for referral marketing

The days when consumers would support brands without knowing anything about them are over. The internet has made it easier than ever to learn about the ethics and practices of companies which consumers support. Companies with track records of ethical missteps or questionable policies can’t hide th…

How cosmetics Brands can Jenner-ate more income

A Quick Summary for Your Busy Day: (45 second read) Cosmetics companies who develop and sell their own products have never had more opportunity to bring their products to market. The past five years have seen a rapid rise in the availability (and affordability) of selling products online throug…

Airbnb: travelling in the wrong direction

We take a critical look at the often-celebrated referral programme from Airbnb. Is it really all its cracked up to be?

Yoo-hoo, we're working with boohoo!

Buyapowa are honoured to be powering the first ever refer-a-friend programme for the UK-based fashion retail phenomenon, boohoo.

Buyapowa acquires RewardStream

North America's RewardStream Solutions Inc has joined Europe’s Buyapowa Group to form the world’s leading enterprise referral marketing platform.
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Buyapowa Frequently Asked Questions

  • When was Buyapowa founded?

    Buyapowa was founded in 2011.

  • Who are Buyapowa key executives?

    Buyapowa's key executives are Gideon Lask, Roger Andrews and Dan Wagner.

  • How many employees does Buyapowa have?

    Buyapowa has 53 employees.

  • Who are Buyapowa competitors?

    Competitors of Buyapowa include Pixlee, Sociable Labs and Wyng.

  • Where is Buyapowa headquarters?

    Buyapowa headquarters is located at 24 Greville St, London.

  • Where are Buyapowa offices?

    Buyapowa has offices in London, New York and Paris.

  • How many offices does Buyapowa have?

    Buyapowa has 3 offices.