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Button is an acquisition and retention platform built for the mobile economy. It provides its user brands with insights and campaign attribution. It enables mobile developers to acquire, activate, stimulate, and retain users through the application of a powerful loyalty, engagement, referral and acquisition tracking toolkit. 
HQNew York, NY, US
Employee Ratings4.2
Overall CultureA+

Latest Updates

Employees (est.) (Apr 2021)73(-10%)
Job Openings6
Cybersecurity ratingBMore

Key People/Management at Button

Michael Jaconi

Michael Jaconi

Co-Founder and CEO
Siddhartha Dabral

Siddhartha Dabral

Head of Platform Engineering and Co-Founder
Chris Maddern

Chris Maddern

Co-Founder & Chief Innovation Officer
Stephen Milbank

Stephen Milbank

Co-Founder, Head of Global Strategic Partnerships
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Button Office Locations

Button has offices in New York, San Francisco and Greenwich
New York, NY, US (HQ)
88 Pine St
San Francisco, CA, US
San Francisco
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Button Financials and Metrics

Summary Metrics

Founding Date


Button total Funding

$66.6 m

Button latest funding size

$30 m

Time since last funding

2 years ago

Button investors

Button's latest funding round in June 2019 was reported to be $30 m. In total, Button has raised $66.6 m
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Button Cybersecurity Score

Cybersecurity ratingPremium dataset



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Button Online and Social Media Presence

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Button Company Culture

  • Overall Culture



  • CEO Rating



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Button Blogs

Button and CJ Affiliate Partner to Transform Affiliate into an App Acquisition Channel

Global companies such as Albertsons, Overstock and others now drive app acquisition, capitalize on app conversion rates, and provide a better user experience which yields greater profitability when combining their CJ and Button partnerships.We are excited to announce our partnership with…

Towards a more powerful data future: How we rebuilt our data stack

  Last year, Button launched Button Evolution, ushering a new era of personalization-driven performance in the affiliate world. Since then, our customers have leveraged deeper insights on how to spend smarter, driving higher performance and happier customers.   …

Button and Kochava Integrate to Offer Brands Holistic View of Marketing

Mutual customers like Groupon can utilize Button's mobile affiliate optimization technology and Kochava’s mobile measurement and attribution solutions to unlock the full potential of performance marketing

Button and Branch join hands to help brands unlock mobile growth in the affiliate channel

Today, we announced a strategic partnership with Branch, the leading cross-platform solution for linking and measurement, to offer brands visibility into app traffic optimized by Button in their Branch dashboards. This best-in-class partnership brings mobile affiliate traffic into the ma…
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Button Frequently Asked Questions

  • When was Button founded?

    Button was founded in 2014.

  • Who are Button key executives?

    Button's key executives are Michael Jaconi, Siddhartha Dabral and Chris Maddern.

  • How many employees does Button have?

    Button has 73 employees.

  • Who are Button competitors?

    Competitors of Button include Intelligent Reach, NextRoll and Impact.

  • Where is Button headquarters?

    Button headquarters is located at 88 Pine St, New York.

  • Where are Button offices?

    Button has offices in New York, San Francisco and Greenwich.

  • How many offices does Button have?

    Button has 3 offices.