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Button is an acquisition and retention platform built for the mobile economy. It provides its user brands with insights and campaign attribution. It enables mobile developers to acquire, activate, stimulate, and retain users through the application of a powerful loyalty, engagement, referral and acquisition tracking toolkit. 
HQNew York, US
Employee Ratings4.3

Latest Updates

Employees (est.) (Sept 2020)109(-1%)
Job Openings2
Cybersecurity ratingAMore

Key People/Management at Button

Michael Jaconi

Michael Jaconi

CEO and Co-Founder
Stephen Milbank

Stephen Milbank

Head of Finance and Co-Founder
Chris Maddern

Chris Maddern

Head of Engineering and Co-Founder
Tanner Hackett

Tanner Hackett

Head of Operations and Co-Founder
Siddhartha Dabral

Siddhartha Dabral

Head of Platform Engineering and Co-Founder at Button
Mike Dudas

Mike Dudas

CRO and Co-Founder
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Button Office Locations

Button has offices in New York and San Francisco
New York, US (HQ)
88 Pine St
San Francisco, US
San Francisco
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Button Financials and Metrics

Summary Metrics

Button's latest funding round in June 2019 was reported to be $30 m. In total, Button has raised $66.6 m
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Button Cybersecurity Score

Cybersecurity ratingPremium dataset



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Button Online and Social Media Presence

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Button Blogs

These three forces will help shape the future of mobile commerce

Mobile spending is growing — and fast. In the U.S. alone, over $203 billion in sales will happen on smartphones, according to eMarketer. That number is expected to double by 2022.“This is the fastest growing category of consumer spending the world has ever seen — and we’re building our businesses on…

Button announces Audiences, the next evolution in performance marketing

Marketers no longer doubt the power of personalization. The challenge now is figuring out exactly how to deliver exceptional personalized experiences.Only 18% of consumers across the U.S., UK, and Canada feel that brands do a good job of providing exceptional customer experiences, according to eMark…

Personalization can transform the mobile user experience. Read our new guide to discover how

Personalization transforms the user experience. Read our new guide to discover howIf you ask a room of data scientists to name which part of their job is the least enjoyable and most-time consuming, most will respond with the same thing: Cleaning and organizing data itself.Consider Grubhub. Before t…

Performance marketing needs to go programmatic. But it doesn’t need to make programmatic’s mistakes

When it comes to effectiveness, it’s hard to match the appeal of performance marketing: For marketers, paying partners only when those partners actually drive value — through sales, leads, or otherwise — is a powerful proposition.Yet, despite the effectiveness of performance marketing, it still rema…

Cleo is Button’s newest partner. Here’s how we’re helping power the app’s US expansion.

A user journey from the Cleo app to the Booking.com app, powered by Button’s technology.We’re excited to announce the addition of Cleo, the premier AI-powered savings chatbot, as our latest partner.Powered by Button’s technology, users can now use Cleo to seamlessly shop and earn rewards from the wo…

Scrappy user research: A guide for designers and product managers

When startups conduct user research early, they move faster, make fewer mistakes, and have better aligned product teams. And yet, despite that, designers and product managers still often neglect user research as part of their process.Think about what would happen if other industries worked this way.…
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Button Frequently Asked Questions

  • When was Button founded?

    Button was founded in 2014.

  • Who are Button key executives?

    Button's key executives are Michael Jaconi, Stephen Milbank and Chris Maddern.

  • How many employees does Button have?

    Button has 109 employees.

  • Who are Button competitors?

    Competitors of Button include NextRoll, iFOLIO and Indie Hackers.

  • Where is Button headquarters?

    Button headquarters is located at 88 Pine St, New York.

  • Where are Button offices?

    Button has offices in New York and San Francisco.

  • How many offices does Button have?

    Button has 2 offices.