Button is an acquisition and retention platform built for the mobile economy. It provides its user brands with meaningful insights, campaign attribution, and branded and unique rewards.
It enables mobile developers to acquire, activate, stimulate, and retain users through the application of a powerful loyalty, engagement and referral/acquisition tracking toolkit.
Button was developed by Stephen Milbank, Tanner Hackett, Chris Maddern, Mike Dudas, and Michael Jaconi. It is headquartered in New York City, New York.