BuiltWith is a provider of a website profiler, lead generation, competitive analysis, and business intelligence tool. The company provides technology adoption, ecommerce data, and usage analytics for the internet. Its technology tracking includes widgets, analytics, frameworks, content management systems, advertisers, content delivery networks, web standards, and web servers. BuiltWith provides products such as a sales intelligence, lead generation, and market analysis tool for web technology, and an API for automating web technology request lookups.