Since our inception in 1996, bswift's goal has been to use technology and information to simplify the administration of health care, reduce costs and empower consumers. In the beginning, we were known as Platinum Healthcare, a company that set out to change the world and transform healthcare by creating the first web-based CDH (Consumer-Driven Health) plan. In the process, we discovered that there was great market demand for an online benefits enrollment/administration system, so we built one. It worked pretty darn well. In fact, version 1.0 of our benefits enrollment system was a finalist out of 15,000 entrants in Microsoft's 1999 e-commerce system competition. Not bad, huh? So the company ran with it, changed its name to "bswift" and landed its first employer clients.