Bruce Clay, Inc. (BCI) is a digital marketing optimization company providing search engine optimization (SEO) services, pay-per-click (PPC SEM) advertising management, SEO-friendly ​web design and information architecture, and social media and conversion rate optimization services. BCI is also the creator of the award-winning SEOToolSetTM and its acclaimed SEO Training course. Bruce Clay, Inc. has been a top search engine optimization company since 1996. View BCI's 20-year SEO company history in a timeline infographic of the search engine marketing industry and our milestones. Through industry contributions such as authoring the 746-page Wiley book Search Engine Optimization All-In-One for Dummies (now in its third edition), the SEO Code of Ethics, Search Engine Relationship Chart®, and SEO training and certification programs, we have promoted ethical SEO practices for two decades. Headquartered in California, Bruce Clay, Inc. also has global locations ​serving markets worldwide (see list below).