BrandYourself empowers anyone to put their best foot forward online. BrandYourself offers tools as well as custom services, including the original do-it-yourself online reputation management tool set. With over 75% of HR departments required to Google your name during the recruiting/hiring process, it's crucial that they can find positive, relevant information about your most recent accomplishments and accolades. 
Our Story: BrandYourself started when Co-Founder Pete Kistler couldn't get an internship in college because he was being mistaken for a drug dealer of the same name in Google. At the time, Pete didn't have the background to improve his search results himself and traditional reputation companies quoted him thousands each month. Fortunately, he linked up with Patrick Ambron & Evan McGowan-Watson who did have a background in search engine optimization (SEO) and were able to clean up his reputation, but they couldn't stop thinking about the millions of other people who needed the tools to build a positive online presence. So, they decided to put the power of SEO and online reputation in everybody's hands, regardless of how tech savvy or wealthy they might be. BrandYourself developed the first free DIY online reputation management tool that guides anyone through the process of creating an online presence. In 2013, they launched Concierge Services for people who need more hands on help. As part of these services, clients receive a dedicated Reputation Specialist who develops and implements a custom strategy for establishing a positive personal brand.
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New York, US
Size (employees)
115 (est)+2%
BrandYourself was founded in 2009 and is headquartered in New York, US
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Key People/Management at BrandYourself

Patrick Ambron

Patrick Ambron

Cofounder & CEO
Pete Kistler

Pete Kistler

Co-Founder & Head of Product
Sabrina Clark

Sabrina Clark

Marketing Specialist

BrandYourself Office Locations

BrandYourself has an office in New York
New York, US (HQ)
214 Sullivan St
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BrandYourself Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$8 m

Latest funding size

$2 m

Time since last funding

2 years ago


BrandYourself's latest funding round in August 2016 was reported to be $2 m. In total, BrandYourself has raised $8 m
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BrandYourself News and Updates

The perfect graduation gift: A $100 widget to scrub social media accounts of embarrassing posts

Many of today’s high school and college students have been posting to social media since they were young teenagers—and not always with future employers in…
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