BRAIQ develops artificial intelligence software that creates personalized automated driving experience to the users. The Company has a unique technology platform that enables the autonomous vehicle to “look inward” and sense the cognitive and emotional state of the passenger(s) through in-cabin sensors. This data is used to tailor the car’s driving behavior to match user preferences, increasing user comfort and trust in autonomous vehicles. The Company's software is effectively adding a layer of emotional intelligence on top of artificial intelligence.