, part of the Priceline Group, is the planet’s #1 accommodation site. Headquartered on a beautiful canal in Amsterdam, has more than 170 offices worldwide. Our humble, talented staff of over 10,000 drives us forward every day. We love travel, and we work hard to make it easier to book great accommodations in more than 200 destinations.

Since its foundation in 1996, has been one of the travel sector’s best-kept secrets. Today we’ve got some serious numbers to our name: over a billion guest nights booked and counting, 950,000 room nights booked every 24 hours, 42 languages available and 21 million bookable rooms. We attribute our success to never losing sight of our customer’s needs and remaining true to our mission: to help leisure and business travellers, whatever their budgets, easily discover, book, and enjoy the world’s best places to stay.
Parent Company
Amsterdam, NL
1996 was founded in 1996 and is headquartered in Amsterdam, NL Office Locations has an office in Amsterdam
Amsterdam, NL (HQ)
597 Herengracht Financials and Metrics Summary

Founding Date

1996 is a subsidiary of Priceline Operating Metrics

May, 2017

Active Cities

22.68 k


1.23 m
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Traffic Overview of Online and Social Media Presence News and Updates Buys Evature for Its Chatbot Talent

This acqui-hire of Tel Aviv chatbot start-up Evature underlines the intense interest travel companies now have in natural-language search by text or voice -- and for the technical talent that can make the magic happen. -Sean O'Neill

Ctrip’s Growth Strategies and 5 Other Digital Trends This Week

This week in digital news, we examined the growth of online travel agencies Ctrip and, and what that means for smaller players. -Sarah Enelow

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This week in hospitality we thought a lot about direct booking. Premier Inn proves it doesn't need online travel agencies and hotels that are mobile-friendly might not need them as much either. -Sarah Enelow

The Hotel Chain That Doesn’t Need or Expedia

Premier Inn's proportion of direct bookings is pretty eye-opening, but the brand operates under a particular set of circumstances. If it decides to ramp up its international expansion, it will be interesting to see if it chooses to make more use of online travel agents. -Patrick Whyte Expands Beyond Hotels and 6 Other Digital Trends This Week

This week's digital news is about new frontiers. gets into flights, cars, and restaurants; cryptocurrencies gain traction in payments; and the meetings industry tries using influencers. -Sarah Enelow Is Expanding Beyond Hotels and Into Flights, Cars and Restaurants

The Priceline Group has been looking at adding flights to its largest site,, for years, but has hesitated for fear of detracting from its core hotels product. But in this case, taking a "stronger together" approach and leveraging the group's other in-house brands could ultimately pay off…
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